CGD 218 AID Experience Tradition Expect Success/cgd218aiddotcom

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CGD 218 AID Experience Tradition Expect
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CGD 218 Entire Course

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• CGD 218 Week 1 Assignment Why is Visual Literacy
  Important
• CGD 218 Week 1 Journal The Evolution of Media
• CGD 218 Week 1 DQ 1 Using Visuals to Communicate
• CGD 218 Week 2 Assignment Final Project - Step Two

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CGD 218 Week 1 Assignment Why is Visual Literacy
Important

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• Why is Visual Literacy ImportantWatch Brian
  Kennedys TedTalk Brian Kennedy Visual Literacy
  and Why We Need It (http//www.youtube.com/watch?
  vOefLEpds5Is), and address the following
  questions
• Compare and contrast Kennedys definition of
  visual literacy with the textbooks definition.
  Explain how visual literacy can be considered a
  universal language. Examine how visual literacy
  can impact communication and global understanding.

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CGD 218 Week 1 DQ 1 Using Visuals to Communicate

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• Using Visuals to Communicate
• Regardless of where you work or what your career
  is, learning how to communicate effectively and
  professionally is important if you want to
  succeed. Further, learning how to successfully
  utilize visual media in your communication can
  dramatically enhance the effectiveness of your
  message.

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CGD 218 Week 1 Journal The Evolution of Media

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• The Evolution of MediaOver the past several
  decades, communication media have evolved
  significantly. In addition to communicating
  messages through books, newspapers, and
  magazines, we now have the ability to communicate
  through blogs, websites, and social media like
  Facebook, Twitter, and YouTube. Now, more than
  ever, the average person is capable of creating
  and distributing professional-looking visual
  communication. This supports what your textbook
  identifies as perhaps the most significant
  change these new technologies are forcing
  journalists, advertisers, PR professionals, and
  entertainment executives to relinquish their role
  as gatekeepers of information (P.21-22).

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CGD 218 Week 2 Assignment Final Project - Step Two

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• Final Project- Step TwoLast week, you discussed
  a possible message to communicate in your final
  project. For this assignment, you will develop an
  outline that clarifies your message and expands
  upon it, filling in any gaps that either your
  classmates identified in the discussion forum, or
  you identified over the past week.Your outline
  should include the following elements
• A description of your message, and the desired
  results A description of the intended audience
  for your message A description of the typography
  you plan to use in your message (e.g., this might
  include the font or typeface you plan to use, the
  tone you want the type to achieve, etc.) An
  explanation of how you plan to utilize visuals to
  support your message The platform/medium you plan
  to use to communicate your message (e.g., Word
  document, PowerPoint presentation, Web
  application, etc.) An explanation for why you
  selected the platform/medium you did

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CGD 218 Week 2 DQ 1 Typography in Business

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• Oftentimes, we cant avoid using words to
  communicate messages. And sometimes, were even
  limited with the visuals we can include. So, how
  can we make our messages as clear and
  aesthetically pleasing as possible? Incorporating
  typography can assist us in this especially in
  the business setting. Take a look at the
  following documents and examine how strategic use
  of typography and white space has affected the
  second document.

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CGD 218 Week 2 DQ 2 Bauhaus Manifesto

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• Your textbook describes design in light of the
  Bauhaus manifesto.According to the Bauhaus
  Design History (http//designhistory.org/Bauhaus3.
  html), what was so new about the Bauhaus modern
  art school was its attempt to integrate the
  artist and the craftsman, to bridge the gap
  between art and industry. It goes on to explain
  that mass production was the god, and the
  machine aesthetic demanded reduction to
  essentials, an excision of the sentimental
  choices and visual distractions that cluttered
  human lives.

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CGD 218 Week 3 Assignment Using Photographs from
the Web

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• Using Photographs from the WebToday more than
  ever, photographs and other visual media are at
  our fingertips. Whether its through Google
  Images or Flickr, we have endless visual media
  available for us to use. Or, do we?Watch the
  video Copyright Basics (http//youtu.be/Uiq42O6rh
  W4). Then, in a 2- to 3-page paper, examine the
  benefits and challenges associated with having so
  many visuals available to us today. Describe the
  possible ethical and legal implications of using
  these photos, and explain how these issues can be
  avoided.

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CGD 218 Week 3 DQ 1 Photography and Composition

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• Photography and Composition
• When considering magazines like National
  Geographic, or social media like Pinterest, it
  becomes evident that photography plays an
  instrumental role in visual communication.
  However, creating an impactful photograph is not
  always easy.Your textbook explains the
  importance of design and composition in
  successful photography. For this discussion,
  locate a photograph (either on the Web or in
  print) that strategically uses at least three
  elements of design (e.g., balance, color,
  asymmetry, etc.). Then, paste a link to the
  photograph (or, if it is in print, upload a
  scanned copy to the discussion forum or the web),
  and explain which elements are utilized, and how
  they affect the overall impact and message of the
  photograph.

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CGD 218 Week 3 DQ 2 Motion Pictures

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• Motion Pictures
• Like photographs, motion pictures are a
  significant medium for visual communication.Watc
  h at least three of the documentary trailers,
  belowDocumentary Trailers
• Food, Inc. (Trailer) (http//www.imdb.com/title/tt
  1286537/) Inside Job (Trailer) (http//www.imdb.co
  m/title/tt1645089/) Marley (Trailer)
  (http//www.imdb.com/title/tt1183919/) Planet
  Earth (Trailer) (http//www.imdb.com/title/tt16450
  89/) Waste Land (Trailer) (http//www.imdb.com/tit
  le/tt1268204/) Based on the trailer, what do you
  think the intended message of the documentary is?
  What are motion pictures able to do that photos
  and still images cannot, and how does that impact
  the message being communicated?

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CGD 218 Week 3 Journal Visual Communication Today

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• Visual Communication TodayVisual communication
  is just about everywhere we look. Reflect on the
  visuals youve seen in your daily life over the
  past couple weeks, and the messages theyve
  communicated (e.g., TV commercials, billboards,
  magazine ads, web ads, websites, product
  packaging, photographs, etc.). Do any stand out
  in your mind? If so, why do you think they were
  so effective in getting your attention? Are there
  any trends you are noticing specifically in
  todays media?This journal entry should allow
  you to thoroughly reflect upon what you have
  learned thus far in class, and provides you an
  opportunity to relate this learning to your
  professional and/or personal experiences. Your
  journal entry may be written in a more informal
  style, with a focus on clearly conveying your
  ideas.

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CGD 218 Week 4 Assignment Final Project Step Three

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• You should now have a strong outline for the
  message you plan to communicate in your final
  project, as well as a good idea of how you want
  to incorporate visuals. This week, locate at
  least five possible visuals that you might
  utilize for your final project (e.g.,
  photographs, drawings, video clips, screenshots,
  etc.), and add them to your existing project
  draft. Be sure to reference any visuals that you
  did not create. Then, 1-2 pages, explain why you
  selected the visuals you did, how they support
  your intended message, and what reaction or
  results you hope to gain from the use of these
  visuals.

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CGD 218 Week 4 DQ 1 Brand Identity

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• Brand Identity
• As stated in your textbook, branding is equated
  with everything from creative strategy to
  logotype design. It is said to exist through
  sophisticated color palettes, product packaging
  and service trademarks. Some marketers insist
  that branding is corporate image. Others align it
  with cohesive marketing communications,
  positioning, slogans or taglines.For this
  discussion, select a company and create a mood
  board that visually conveys its brand identity.
  Your mood board should include images of at least
  four of the elements (e.g., logo, color palettes,
  product packaging, slogans or taglines) described
  in the quote above.

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CGD 218 Week 4 DQ 2 Advertising

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• Advertising
• The textbook explains that, although
  counterintuitive, advertising should not focus on
  the product or service being sold, but should
  rather focus on the needs and desires of its
  target market. It quotes Michael Newman (2003)
  statingDont tell me about your manure, tell
  me about my flowers View the advertisements,
  below. Then, select three and explain if and how
  you see the above concept in action. Describe
  what product or service each of the three ads is
  trying to sell (e.g., manure). Then, explain what
  you think each ad is actually selling (e.g., a
  beautiful flower garden). Finally, describe
  whether you can think of any ethical concerns
  related to this approach of communication.

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CGD 218 Week 5 Assignment Final Project Using
Visuals to Communicate a Message

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• Final Project Using Visuals to Communicate a
  Message
• Assignment Instructions Visual media can have
  significant impact on how effectively a message
  is communicated. Appropriate and strategic
  visuals can inspire the audience, lend clarity to
  a message, and, in general, say things that words
  alone cannot.For this project, use the concepts
  youve learned in this course to effectively
  apply visuals to a business-related message.
  Below, you will find just a few examples of how
  visuals can be utilized to communicate a message
  in the business setting. Feel free to choose one
  of these examples, or select one that is not
  listed.

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CGD 218 Week 5 DQ 1 Social Media

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• Social Media
• Social media can have a significant impact on a
  companys success (both positive and negative).
  What are the pros of social media, and how do you
  think they can be harnessed to promote effective
  communication? What are the cons, and how do you
  think they can be avoided, to prevent a
  communication disaster? Identify one example that
  illustrates effective use of social media, and
  one example that illustrates ineffective use of
  social media.

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CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy
in Business

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• Reflecting on Visual Literacy in Business
• Review the concepts weve covered in the past few
  weeks of this course, and list five take-aways.
  Explain why the five take-aways are relevant to
  you. Then, describe at least one concept that is
  either still unclear to you, or one youd like to
  explore further.Guided Response Respond to at
  least two of your peers. How are their
  take-aways different from yours? With regards to
  the one concept they identified as unclear or
  would like to explore further, can you offer any
  additional insight, resources, and/or
  clarification?

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CGD 218 Week 5 Journal Packaging Visual
Communication

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• Packaging Visual CommunicationOver the past few
  weeks, youve worked to put together a
  communication piece through the use of visuals.
  Describe the steps you took to get to your
  finished communication product, and explain how
  these steps were helpful. Finally, describe how
  failing to put as much effort into the
  preparation stage could be detrimental to the
  ultimate communication of your message, and
  describe how this concept can be applied to the
  messages you communicate in your work
  environment.This journal entry should allow you
  to thoroughly reflect upon what you have learned
  thus far in class, and provides you an
  opportunity to relate this learning to your
  professional and/or personal experiences. Your
  journal entry may be written in a more informal
  style, with a focus on clearly conveying your
  ideas. APA formatting elements are not required
  for your journal entry, but you are expected to
  adhere to conventional rules of grammar, sentence
  structure, spelling, and punctuation.

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CGD 218 AID Experience Tradition Expect
Success/cgd218aiddotcom

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