CGD 318 MART Experience Tradition Expect Success/cgd318martdotcom

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CGD 318 MART Experience Tradition Expect
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CGD 318 Entire Course

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• CGD 318 Week 1 DQ 1 What is Public Relations
• CGD 318 Week 1 DQ 2 Public Relations and Crisis
  Management
• CGD 318 Week 1 Quiz
• CGD 318 Week 2 DQ 1 Public Relations Research
• CGD 318 Week 2 DQ 2 Publics Public Opinion
• CGD 318 Week 2 Assignment To Accept or Reject a
  Client
• CGD 318 Week 2 Quiz
• CGD 318 Week 3 DQ 1 The Audience

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CGD 318 Week 1 DQ 1 What is Public Relations

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• What is Public Relations? Assess a minimum of two
  definitions of public relations from the course
  materials and your own research. Compare and
  contrast the major differences and
  interrelationships between public relations and
  journalism. Has public relations influenced your
  buyer behavior? Synthesize the course materials
  and other research to support your response.
  Respond substantively to at least two of your
  classmates postings.

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CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management

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• Public Relations and Crisis Management. Review
  the video, Jack Welch on Toyota's PR Disaster.
  How does Dr. Welch assess Toyotas performance?
  Based on the course materials and the video and
  other research, synthesize the concepts and give
  an illustration of how Toyota might have changed
  public perception using PR in responding to this
  crisis. Respond substantively to at least two of
  your classmates postings.

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CGD 318 Week 1 Quiz

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•  
• Quiz
• 1.         When steps are taken to repair damage
  from the crisis and to prevent it from happening
  again, it is what type of strategy?
• 2.         According to the text, clients often
  criticize public relations firms for all of the
  following EXCEPT
• 3.         What is not a contingency factor that
  public relations professionals must take into
  account in managing a conflict with its public?
• 4.         Environmental activist John Muir used
  public relations tactics to
• 5.         When organizational policy requires
  that line managers at least listen to appropriate
  staff experts before deciding on a strategy it is
  referred to as
• 6.         Many practitioners self-select
  technician roles because they
• 7.         Which is a factor in fueling the trend
  toward integrated communication approach in
  public relations?

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CGD 318 Week 2 Assignment To Accept or Reject a
Client

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• To Accept or Reject a Client. A well-known
  professional baseball player is suspected of
  having used steroids and other performance-enhanci
  ng drugs. He has not been charged. His agent asks
  you to advise and assist him in handling the
  intense media interest in the case. He wants you
  to try to place favorable stories about the
  baseball star in the media and create a positive
  environment for him. If formally accused, it
  could mean irreparable damage to his baseball
  career.
• You are not asked to do anything unethical. The
  money is quite good, and you know the publicity
  from working on the case will probably help your
  public relations consulting career, especially if
  the athlete is exonerated. Would you take the
  account? The agent tells you confidentially that
  the athlete has admitted that he took some
  substance that was unknown to him, but may have
  been steroids. Does this information affect your
  decision? What are the ethics of the situation as
  you see them?

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CGD 318 Week 2 DQ 1 Public Relations Research

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• Public Relations Research. Identify a minimum of
  five ways research is used in public relations.
  Discuss the role of public relations research in
  setting organizational short-term and long-term
  goals within an organization. Assess the manner
  in which public relations research can help
  professionals build and shape PR campaigns.
  Respond substantively to at least two of your
  classmates postings

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CGD 318 Week 2 DQ 2 Publics Public Opinion

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• Publics Public Opinion. Choose an organization
  and identify its key audiences, or publics.
  Assess how these publics can have their opinion
  shaped. Compare and contrast the influence of the
  different types of opinion leaders and their
  influence on shaping public opinion. Respond
  substantively to at least two of your classmates
  postings.

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CGD 318 Week 2 Quiz

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• Quiz
• 1.         Any false statement about a person or
  organization that creates public contempt,
  hatred, ridicule, or inflicts injury on
  reputation is known as
• 2.         Motivational objectives are more
  difficult to accomplish because
• 3.         What persuasive tactic is being used
  when a political candidate begins to use the
  issue of employment if the poll indicates that
  unemployment is a key issue?
• 4.         Which is not an aspect of timing in a
  public relations program?
• 5.         Which of the following is an example
  of an informational objective?
• 6.         Public relations professionals protect
  trademarks in all the following ways EXCEPT
• 7.         The mass media are influential in
  forming a persons opinion when the information
  provided

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CGD 318 Week 3 Assignment News Release

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• News Release. Review the section entitled The
  Format of a News Release in the beginning of
  Chapter 10. Choose an existing product or a made
  up product and write a one to two page news
  release (not including title and reference pages)
  announcing the introduction of the new product
  using the provided format.
• Include at least one scholarly resource in
  addition to the course text.

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CGD 318 Week 3 DQ 1 The Audience

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• The Audience. Select and discuss one of the
  following questions. Conduct research using the
  text and the Universitys Online Library to
  support the position you take. Respond
  substantively to at least two of your classmates
  postings.
• a. Assess the public relations implications of
  the senior market in the United States. Identify
  a specific senior audience. Is this an
  influential audience? Why or why not?
• b. Determine the characteristics of the youth
  (Generation X and Generation Y). What are the
  public relations implications regarding the use
  of their media habits and preferences?

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CGD 318 Week 3 DQ 2 Public Relations Tactics

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• Public Relations Tactics. Review the public
  relations communications instruments in Chapter
  10, such as news releases, brochures, and
  broadcast media. Select an organization, and
  compare and contrast the strengths and
  limitations of two instruments used by the
  organization. Which tactic is least effective and
  why? Which tactic is most effective and why?
  Synthesize the course materials and other
  research to support your response. Respond
  substantively to at least two of your classmates
  postings.

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CGD 318 Week 3 Quiz

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• Quiz
• 1.         This form of news delivery to
  television stations must be carefully considered
  because of the cost.
• 2.         The most widely used document issued
  by practitioners to news media is the
• 3.         Which is a good public relations tech
  tool of internal communication with employees?
• 4.         What is the principal media impact and
  attraction of American Idol?
• 5.         Major advantages of computer-stored
  mailing lists include all of the following
  EXCEPT
• 6.         A softening-up process that involves
  inviting media to a gathering where the host
  usually makes a pitch at the end of a
  socializing period is called a
• 7.         Which is NOT a frequently used
  technique at the local television station level?
• 8.         A major selling point for a radio
  media tour is

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CGD 318 Week 4 DQ 1 Global Impact of Public
Relations

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• Global Impact of Public Relations. Select an
  organization from the United States that conducts
  business in countries other than the U. S., and
  assess the impact of global public relations on
  buyer behavior (hint Coca-Cola, Disney,
  McDonalds, etc.). Respond substantively to at
  least two of your classmates postings.

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CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment

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• Business, Sports, Tourism, and Entertainment. Synt
  hesize the course materials and evaluate how the
  public relations professional educates the media
  using a specific example either from a
  corporation, a sports celebrity, tourism (for a
  state, for example), or for an entertainer.
  Respond substantively to at least two of your
  classmates postings

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CGD 318 Week 4 Quiz

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• 1.         Which is NOT a Hofstedes cultural
  dimension that addresses a cultural difference?
• 2.         The pinnacle of corporate sponsorships
  is
• 3.         The refusal to buy the products or
  services of a company is called
• 4.         News releases in Malaysia should be
  distributed to avoid confusion and enhance
  understanding is
• 5.         About one-third of U.S. corporate
  profits are generated through
• 6.         Diversity in the workforce impacts all
  the following EXCEPT
• 7.         With regard to international public
  relations, probably the most critical and
  underutilized tool is the understanding of
  foreign
• 8.         Public relations is a well-developed
  industry in many nations around the world.  Which
  country is in particular has a rapidly expanding
  industry that is getting more sophisticated every
  year?
• 9.         Research shows that many CEOs view the
  media as
• 10.       A survey of consumers showed that 70
  percent believe the number one criterion for good
  corporate citizenship is

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CGD 318 Week 5 DQ 1 Public Relations Non-Profit
Organizations

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• Public Relations Non-Profit Organizations. Selec
  t a non-profit organization (American Red Cross,
  Salvation Army, etc.) and assess the role of
  public relations in that non-profit organization.
  Compare and contrast at least two characteristics
  between a for-profit organization and a
  non-profit organization. Respond substantively to
  at least two of your classmates postings.

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CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century

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• Public Relations in the 21st Century. Select an
  organization from the United States and assess
  the methods with which this organization uses
  communication instruments such as traditional or
  social media for its public relations campaign.
  To what extent has this company incorporated
  newer media into its public relations strategy?
  Use the course materials and other research data
  to support your position. Respond substantively
  to at least two of your classmates postings.

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CGD 318 Week 5 Final Paper (Public Relations of
Starbucks)

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• For the Final Paper, you will be evaluating the
  public relations practices at an organization
  based on all the chapters in the course text.
• Develop a paper that answers the following
  questions based on the organization of your
  choice. You may pick any organization as long as
  your choice has information available to answer
  the following questions.
• 1. Analyze how the organization used public
  relations to create a brand and influence public
  opinion.
• 2. How is your selected organization adapting to
  the social media sites and other venues in the
  21st century?
• 3. Identify a crisis that the organization has
  faced or is facing and analyze how it was or is
  being handled by the organization (include an
  evaluation of the organizations response to the
  crisis in your analysis).

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CGD 318 MART Experience Tradition Expect
Success/cgd318martdotcom

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