How to Improve Your Traffic if Keyword Not Provided in Google Analytics - PowerPoint PPT Presentation

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How to Improve Your Traffic if Keyword Not Provided in Google Analytics

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Title: How to Improve Your Traffic if Keyword Not Provided in Google Analytics


1
HOW TO IMPROVE YOUR TRAFFIC IF KEYWORD NOT
PROVIDED IN GOOGLE ANALYTICS
2
  • One important element in having a website is
    tracking your business status. These are many
    tools offered online to help you do this task,
    and google analytics is one of them. Aside from
    it is free if you have a google account (that is
    also free) it is reliable resource as well.
  • But in the year 2011 of October, it changed it
    way of gathering data. And the reason why google
    analytics keyword not provided is modified
    because they claim it would protect the users
    privacy.

3
USE COMPETITIVE ANALYSIS TOOLS
  • Another SEO keyword strategy is to use
    competitive analysis tools that can determine
    both organic and paid keywords that generates
    traffic to your competitors. If these keywords
    have proved to be cost-effective for your
    competitors then they should be cost-effective
    for you too. It can be risky to presume keywords,
    so focus on keywords which have proved to work.

4
CHECK THE MOST VISITED PAGE
  • Knowing what users search for in the SEO can help
    in bringing you most searched words. Though these
    keywords used by users are not presented, you can
    have hints of it if you have correctly targeted
    the most visited page or called the landing page.
    You can access them through google analytics.

5
USE OFFLINE DATA
  • A number of people overlook offline data. All
    these data sources can give heaps of valuable
    keyword ideas. Sales and marketing people are in
    constant touch with existing and potential
    clients and the way they describe and sell their
    products might be the way people talk about your
    products. You can get this valuable insight only
    through the offline data sources. Utilize this
    option to aid in your search for google analytics
    keyword not provided.

6
USE SEO QUERIES REPORT
  • In google analytics search keyword not provided,
    you can use search engine optimization queries
    report. Its main purpose is to determine the
    keywords that your website is getting from
    impressions and clicks. It can also determine
    average position and click-through-rates for
    these keywords.
  • To access the report click on Acquisition gt
    Search Engine Optimization gt Queries in your
    Google Analytics account.

7
RUN NON-BRANDED PAID SEARCH CAMPAIGN
  • For google analytics keyword not provided, you
    can run on generic paid search campaign. Of
    course google will not hide paid keywords from
    advertisers, so now is your chance to collect
    keywords from this site to get top keyword search
    and place it onto your branded site to improve
    traffic.

8
ADD A SEARCH BOX ON YOUR SITE
  • In google analytics, keywords not provided is now
    present, to get data of what users search for try
    to add a search box on the top part of your page.
    From this tool you can get information of what
    your visitors search for. Thus, you are able to
    get the keywords they use and now add them to
    your keyword referral data.

9
  • Now that we have provided some methods that may
    help you get the keyword not provided by google
    analytics. Let us share insights on how to read
    google analytics report which is in 3 easy steps
  • Set up to in detail track successful visits to
    your website.
  • Track your outreach.
  • Look at the data of everyone who comes to your
    website.

10
  • Having trouble with the keyword not provided?
    Let us help you, we are a team of experts that
    will provide you ways on how to overcome this
    tricky situation. Come and visit us at
  • keywordnotprovided.com
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