Title: Where To Find Motivated Seller Leads Online & Offline
1Where To Find Motivated Seller Leads Online
Offline
2Where are the motivated sellers hiding? How can
real estate agents connect with more of them, and
convert them into listings? Motivated sellers
continue to be considered the most desirable
types of real estate leads for most agents. They
are already mentally ready to sell, need help,
and can be far easier to facilitate deals with
than those just wondering if they can get a lofty
sum for their homes. So where are the motivated
sellers in your market, and how do you win their
business?
3Institutional Sellers Banks, credit unions, and
mortgage servicers still have billions of dollars
in distressed property and non-performing loans
on the books that they need to sell. According to
data compiler RealtyTrac at the beginning of 2015
foreclosure rates remained at 1 in every 1,153
housing units. While the media has painted a
picture of diving defaults, RealtyTrac claims 1
in every 286 properties in New Jersey are in
foreclosure, and that nationally pre-foreclosures
rose by over 24 year over year to December 2014.
Some institutions have established channels for
moving this inventory, others still need
professional help.
4HUD Homes There are still thousands of HUD homes
coming online for auction. This is one of the
largest and most motivated sellers on the planet.
Getting approved as a HUD broker means Realtors
can help home buyers and investors bid on large
amounts of well-priced inventory and get paid.
5Relocating Professionals As the US economy
continues to shift, corporations move, and new
job markets take off, corporations are
increasingly having to help workers and new
recruits move. Today this still means often
having to pitch in for moving costs and sometimes
picking up the slack when truly needed talent is
stuck in underwater homes or slow moving real
estate markets. They could use a Realtor partner
to help them trim their losses, and may have
volumes of business to give.
6Professional Referrals Distressed property owners
definitely have their guard up today. They are
bombarded by direct mail, cold calls, and more.
This makes it hard to help them, even when they
desperately need it, and no matter how superior
your service really is. A referral totally turns
this around. Its no long you selling them or
yourself it is another trusted professional
saying here is the person you can trust and who
is best equipped to help you. That makes for
easy slam dunks. The key is in winning by
creating strategic alliances with attorneys,
mortgage brokers, title companies, and
contractors.
7Drive-By All serious Realtors ought to be driving
their farm areas every week. This is one of the
best ways to spot motivated sellers in distress.
The symptoms include tenants moving out,
landscaping being neglected, code enforcement
violations, debt collectors at the door, and FSBO
signs.
8Real Estate Investors Real estate investors and
agents dont always get along. They are often
held back by the feud mentality, and believe they
are at odds. This doesnt have to be the case.
Realtors can provide so much value to investors.
And active investors can bring dozens of deals
and leads each month. Extend and olive branch and
make it clear you are an investor friendly agent.
9Facebook While it is often the number one social
network everyone loves to hate, there is still no
denying that it is the biggest. Facebook has
become so embedded in daily life most people
couldnt fathom ever unplugging. Some of the best
ways to use Facebook in the real estate business
are Facebook ads and PPC. However, its no secret
that this has become more expensive in the last
couple of years. While the social giant keeps on
stripping out low cost marketing potential, there
is still opportunity to leverage personal
accounts to build relationships and drive web
traffic to your real estate website.
10Yard Signs The National Association of Realtors
reports that despite the rise of technology, yard
signs have continued to be the second most used
way of searching for a home, with 51 of buyers
leveraging them. Remember many buyers are also
sellers, and sellers will use the contact
information on them to get a better idea of what
their own homes are worth. Leverage this and use
capture technology and follow up with automated
text messaging, or funnel them right to your
landing pages via their tablets and smartphones.
11Print Ads Print will make a significant come back
as real estate markets get even busier. However,
right now may be the right time to negotiate a
great deal and get ahead of the crowd.
Integrating technology print can still be used to
seamlessly drive motivated sellers online, to
your website, landing pages, social media
profiles, or even initial live phone calls or
video support. Ultimately there is no question
that there are still masses of motivated sellers
and properties needing to be sold quickly out
there. Weaving offline advertising and tech tools
together real estate agents can serve these
sellers better than ever before and create
endless win-win solutions.
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