Mass Affluents - Attitudes and Needs in China

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Mass Affluents - Attitudes and Needs in
China
Market Reports On China
http//www.marketreportsonchina.com
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Summary
Summary Mass affluent populations around the
world are growing in size, making them an
increasingly important segment for financial
providers. These consumers possess more financial
products than average, maintain higher levels of
savings and investments, and are more likely to
use added-value services. This makes them an
attractive and profitable segment to target. Key
Findings Mass affluents in China hold more
products than average, and are significantly more
likely to own investments and insurance products
than the general population. Providers should
consider offering robo-advice investment tools to
cost-effectively service their needs.

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Mass affluents are far more likely to be saving
in order to fund a future financial investment.
Banks can cater for this by allowing easy
switching of funds between deposit and equity
accounts and providing customers with a single
view of all their holdings across different asset
classes. Mass affluents are relatively
skeptical about the benefits of money management
and account aggregation services. They are less
likely than the general population to view them
as being helpful, and more likely to be concerned
about the security implications of handing over
account details to a third party. Synopsis Mass
Affluents Attitudes and Needs in China is one
of a series of snapshots offering insight into
the mass affluent consumer segment in China. It
examines mass affluent attitudes towards personal
finance. This snapshot is based on findings from
our 2015 Retail Banking Insight Survey, and
offers insight into

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Mass affluents product preferences and
motivations for taking out specific products.
Attitudes towards digital channels and new
entrants. Preferences with respect to using
financial management services. Reasons To Buy
Improve your targeting of mass affluents in China
by learning about their preferences and attitudes
to financial services. Identify the key
drivers that motivate mass affluents to purchase
key financial products. Learn how likely they
are to switch to a new provider and their reasons
for doing so.

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Table Of Content
1gt Overall Attitudes 2gt Product Preferences 3gt
Entrants and Technology 4gt Financial Management

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