How to Set Realistic Goals for Press Releases - PowerPoint PPT Presentation

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How to Set Realistic Goals for Press Releases

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Most startup PR campaigns dont fulfill their goals, and most companies who start PR campaigns end up disappointed. The reason most press releases dont give good and tangible results is because of unrealistic expectations, lack of communication between the client and the company managing the PR campaign, and misconceptions between the two parties. – PowerPoint PPT presentation

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Title: How to Set Realistic Goals for Press Releases


1
How to Set Realistic Goals for Press Releases?
2
Unrealistic Goal Targeting A Very Diverse Market
3
Realistic Goal Targeting A Limited Audience You
Have Information About
4
Unrealistic Goal Expecting The Sales Of Your
Product To Boost In All Markets
5
Realistic Goal To Promote Product X Among
Customers In Market Y
6
Unrealistic Goal Wanting Your Brand To Become
Popular Over A Very Short Period Of Time
7
Realistic Goal To Increase The Popularity Of A
Certain Product In Market X From Time A To Time B
8
Unrealistic Goal Expecting The PR Company To Do
Its Research Properly And Promote Your Brand
9
Realistic Goal Expecting the PR to be based on
the information you provided the PR company with
10
Conclusion
  • Tor a successful PR campaign, you need to know if
    the results you hope to achieve are achievable.
    Other examples of realistic goals are
  • To Increase The Ranking Of The Companys Website
    On Search Engines. PRs use SEO and they can
    improve search engine rankings of a company.
  • To Increase The Visitors On Facebook, Twitter Or
    Google. Visitors yes. Followers Not Sure.
    Know the difference.
  • To Increase Customer Feedback On Social Media Or
    The Companys Website Or Blog. When a product is
    being talked about in the PR, it is likely it
    will be talked about on the internet, too.
  • Once you have the right idea, getting your
    desired (but realistic) results from a press
    release order will be smoother.

11
Have any questions?
  • Visit our blog http//prnews.io/blog
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