MKTG 522 Slingshot Academy / Tutorialrank.Com

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MKTG 522 Slingshot Academy / Tutorialrank.com
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MKTG 522 Slingshot Academy / Tutorialrank.com

• MKTG 522 Week 1-7 Entire Course

• MKTG 522 Complete Course Project (Marketing Plan)

• MKTG 522 Week 1 Course Project Marketing Plan
  Topic
• MKTG 522 Week 2 Course Project Marketing Plan
  (Draft 1)
• MKTG 522 Week 4 Course Project Marketing Plan
  (Draft 2)
• MKTG 522 Week 6 Course Project Marketing Plan
  (Draft 3)

• Course Project - Final Marketing Plan Submission
• 1.0 Executive Summary
• 2.0 Situation Analysis
• 2.1 Market Summary
• 2.2 SWOT Analysis
• 2.3 Competition

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MKTG 522 Slingshot Academy / Tutorialrank.com

• MKTG 522 Week 1 Course Project Marketing Plan
  Topic

• MKTG 522 Week 1 DQ 1 (Market Research)

• Course Project
• This week, you will begin working on your
  Marketing Plan that is due in Week 7. Click on
  the Marketing Plan tab in Course Home for the
  full details.
• Submit your Marketing Plan topic using the
  Marketing Plan Topic Form found in Doc Sharing.

• Name the six steps in the marketing research
  process as discussed in the Kotler text.Why is
  it important to include all of these steps in the
  research process?Why is the first step the most
  important?

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MKTG 522 Slingshot Academy / Tutorialrank.com

• MKTG 522 Week 1 DQ 2 (Strategic Marketing
  Planning)

• MKTG 522 Week 1-7 All DQs

• Why is it important for a company to have a well
  written mission statement?What key points do
  you think need to be included in the mission
  statement?Should a mission statement also be a
  marketing tool?

• MKTG 522 Week 1 DQ 1 (Market Research)
• MKTG 522 Week 1 DQ 2 (Strategic Marketing
  Planning)
• MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
• MKTG 522 Week 2 DQ 2 (Target Market Selection)
• MKTG 522 Week 3 DQ 1 (Branding)

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MKTG 522 Slingshot Academy / Tutorialrank.com

• MKTG 522 Week 2 Course Project Marketing Plan
  (Draft 1)

• MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)

• Course Project - Marketing Plan Submission 1
• This week, your first draft of the Marketing Plan
  is due for review and feedback. For complete
  details, click on theMarketing Plan tab in Course
  Home and download the Marketing Plan Guide in Doc
  Sharing.

• What are some of the factors that influence
  consumers buying behavior?Have the purchasing
  habits of your parents and/or grandparents
  influenced your buying behavior? If you were to
  open your refrigerator and cupboards and compare
  the contents with those of your parents, would
  you find some brands in common?

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MKTG 522 Slingshot Academy / Tutorialrank.com

• MKTG 522 Week 2 DQ 2 (Target Market Selection)

• MKTG 522 Week 3 DQ 1 (Branding)

• What are some of the challenges faced by
  marketers as they attempt to define their target
  markets?
• How necessary is it to fine-tune your Marketing
  Plan so that your target market is clearly
  defined and measurable?
• Why is extensive research necessary for an
  accurate definition of a target market?
•  

• Procter Procter Gamble (PG) perhaps
  epitomizes the ability to create highly
  successful brands and marketing efforts. Read the
  Breakthrough Marketing case study about Procter
  Gamble on page 269 in chapter 9 of your e-text.

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MKTG 522 Slingshot Academy / Tutorialrank.com

• MKTG 522 Week 4 Course Project Marketing Plan
  (Draft 2)

• MKTG 522 Week 4 DQ 1 (Pricing Strategies)

• Course Project - Marketing Plan Submission 2
• 3.0 Marketing Strategy
• 3.1 Mission
• 3.2 Marketing Objectives
• 3.3 Financial Objectives
• 3.4 Target Markets

• As part of the Marketing Mix, PRICE, P, is
  important to the marketer. Yet when we look at
  price, it is more than just a dollar figure. What
  does price represent to the consumer? What does
  price represent to the marketer?

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MKTG 522 Slingshot Academy / Tutorialrank.com

• MKTG 522 Week 4 DQ 2 (Marketing of Services)

• MKTG 522 Week 5 DQ 1 (Channels of Distribution)

• How is the marketing of services different than
  the marketing of a product? What are the
  challenges of marketing a service? How is
  marketing shoes different from marketing shoe
  repair?

• As part of the Marketing Mix, Place, or Channels
  of Distribution, is important to understand. What
  is the difference between Direct channels of
  distribution and Indirect channels of
  distribution?

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MKTG 522 Slingshot Academy / Tutorialrank.com

• MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
  Logistics)

• MKTG 522 Week 6 Course Project Marketing Plan
  (Draft 3)

• Describe Market Logistics. What are some of the
  steps necessary for market logistics planning?
  Please provide an example.

• Course Project - Marketing Plan Submission 3
• 3.5 Positioning3.6 Strategies3.7 Marketing
  Mix3.8 Marketing Research

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MKTG 522 Slingshot Academy / Tutorialrank.com

• MKTG 522 Week 6 DQ 1 (Marketing Communications)

• MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)

• Describe Integrated Marketing Communications
  (IMC). Why is it so important in the 21st century
  for marketers to embrace this? What are some of
  the concerns of the marketer when it comes to
  creating an IMC approach via the promotional mix
  components of advertising, public relations,
  sales promotion, direct marketing, and personal
  selling?

• Select an advertisement to which you have
  recently been exposed. It can be in any paid
  communications medium, such as TV, radio,
  newspaper, or magazine. The ad that you select
  should be one to which others in the class can
  easily relate, such as Verizon's "Can you hear me
  now?" ads or the Aflac ad (with the white duck
  that squawks "AFFFFLAAAAAAAC!")