Title: BUS 620 Course Real Knowledge / bus620dotcom
1BUS 620 Course Real Knowledge / bus620dotcom
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2BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Entire Course (2 Set)
- BUS 620 Week 1 Assignment AmazonFresh (2 Papers)
- BUS 620 Week 1 DQ 1 What is Marketing
- BUS 620 Week 1 DQ 2 Marketing Strategies
- BUS 620 Week 1 Assignment AmazonFresh (2 Papers)
- BUS 620 Week 2 DQ 1 Buyer Behavior
- AmazonFresh. Read the article AmazonFresh is
Jeff Bezos Last Mile Quest for Total Retail
Domination. - Amazon has created three elements with how they
are approaching the consumer market fulfillment
centers, Amazon Prime, and AmazonFresh. Analyze
how Amazon has captured its consumers desire
fornot only less expensive prices,
3BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Week 1 DQ 1 What is Marketing (Ash)
- BUS 620 Week 1 DQ 2 Marketing Strategies (Ash)
- What is Marketing? Marketing has often been
defined in terms of satisfying customers needs
and wants. Critics, however, maintain that
marketing goes beyond that and creates needs and
wants that did not exist before. They feel
marketers encourage consumers to spend more money
than they should on goods and services they do
not really need.
- Marketing Strategies. Complete the Think About
It activity in Section 1.2 of the text - Select a consumer product of personal
interestone that you have purchased within the
past six months. It can be anything, just as long
you are familiar with the product and generally
understand how it is marketed
4BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Week 2 DQ 1 Buyer Behavior (Ash)
- BUS 620 Week 2 DQ 2 Customer Needs (Ash)
- Buyer Behavior. The typical buying process
consists of the following sequence of events
problem recognition, information search,
evaluation of alternatives, purchase decision,
and post purchase behavior. What specifically do
you do as a consumer in each of these stages in a
high involvement purchase like buying a house or
a car?
- Customer Needs. Visit GE Healthcare
(www.gehealthcare.com/). In context to the major
points of chapter 5, define how GE is addressing
the needs of their hospital customers by the
design of this Web site? Where and what is GE
doing right, what is GE doing wrong, and where
can GE improve using marketing research?
5BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Week 2 Industry Forecasting (2 Papers)
- BUS 620 Week 3 Assignment What You Dont Know
About Apple (2 Papers)
- Industry Forecasting. Identify an industry of
choice (Auto Industry, Healthcare, PC or
Telecommunications). Using the PESTEL analysis
from the readings, discuss and analyze the
factors that may impact the industry and the
successful marketing of a companys product, for
example Ford Motor Company over the next five
years.
- What You Dont Know About Apple. Read this weeks
required article What You Dont Know About
Apple. - In a three- to four-page paper (not including the
title and reference pages) - Discuss if Apple will continue its path to be
the frontrunner in revolutionizing the digital
marketplace.
6BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash)
- BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash)
- Branding Nordstrom. After reading the article
Conservative Nordstrom to sell trendy Topshop
fashions, respond to the following - How does this partnership fit into Nordstroms
current brand management strategy? Will it appeal
to its target markets? How will it allow
Nordstrom to differentiate itself from the
competition?
- Marketing Segmentation. What are the different
levels of market segmentation? Synthesize the
segmentation strategies that manufacturers of
personal computers should implement to attract
both the Gen Y and baby boomer generation to
increase their purchases of computers.
7BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Week 3 The Case of the New Apple, Inc.
(Ash)
- BUS 620 Week 4 Assignment Pricing (2 Papers)
- We have a new Assignment which could be found on
this link -
- http//www.bus620.com/product-50-BUS-620-Week-3-As
signment-What-You-DonE28099t-Know-About-Apple-
282-Papers29
- This Tutorial contains 2 Different Papers
- Pricing. Read this weeks required article How
Companies Can Get Smart About Raising Prices. - In a three- to four-page paper (not including the
title and reference pages)
8BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Week 4 DQ 1 The Role of Pricing (Ash)
- BUS 620 Week 4 DQ 2 Product Development Process
(Ash)
- The Role of Pricing. Review the article
- Mohammed, R. (2012). J.C. Penneys risky new
pricing strategy. Harvard Business Review. - Is your own buying behavior influenced by coupons
and sales?
- Product Development Process. Do an internet
search of the new product development process of
any product of your choice, and analyze the
process for developing the product. Review the
reasons why new products fail and make two
specific recommendations to improve the high
failure rate of new products.
9BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Week 5 Assignment Marketing Challenges in
a New Economy (2 Papers)
- BUS 620 Week 5 DQ 1 Marketing Channels (Ash)
- Marketing Challenges in a New Economy. Read the
article Airbnb and the Unstoppable Rise of the
Share Economy. A recent trend in the consumer
marketplace is the ability for a consumer to
share their personal belongings, such as their
homes/apartments,
- Marketing Channels. Analyze the challenges that
organizations face in the effective transition
between selling products using the traditional
brick and mortar marketing channel and selling
products online.
10BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Week 5 DQ 2 Going Global (Ash)
- BUS 620 Week 5 Marketing in a Global Economy (Ash)
- Going Global. Identify the strategies for
entering into the global market. Assess the
strengths and limitations of each. Give an
example of a company that has made a success of
doing business in the global economy. What
lessons from McDonalds success in the global
marketplace are transferable across industries?
- We have a new Assignment which could be found on
this link -
- http//www.bus620.com/product-48-BUS-620-Week-5-As
signment-Marketing-Challenges-in-a-New-Economy-28
2-Papers29
11BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Week 6 DQ 1 Proctor Gamble in Vietnam
(Ash)
- BUS 620 Week 6 DQ 2 Creating a Plan (Ash)
- Proctor Gamble in Vietnam. Review the article
- Coleman-Lochner, L. (2012). PG plays
kindergarten catch-up with Unilever in Vietnam.
Bloomberg. Retrieved from http//www.bloomberg.com
/news/2012-07-04/p-g-plays-kindergarten-catch-up-w
ith-unilever-in-vietnam.html
- Creating a Plan. Provide a brief overview of the
product for which you are going to write your
Marketing Plan. Why did you choose it? Which
elements of the plan are you having difficulty
with? What additional information would be needed
to make the most informed strategic decisions for
the future implementation of your plan?
12BUS 620 Course Real Knowledge / bus620dotcom
- BUS 620 Week 6 Final Paper Marketing Plan (3
Papers)
- Develop a marketing plan for the successful
development, commercialization and introduction
of any product of your choice in the market
place. You are required to (1) analyze the
general business situation in detail, including
organizational strengths and weaknesses
13BUS 620 Course Real Knowledge / bus620dotcom
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