Baby food in Portugal

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Baby Food in Portugal

• Market research report

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Report Overview

• The market for baby food in Portugal has been
  suffering in recent years as a result of a sharp
  decline in the number of births. Until 2005,
  cereals was the largest sector in the Portuguese
  baby food market, but in 2006 it was overtaken by
  wet meals, a trend subsequently maintained. As a
  result, in 2015 the market divided in volume
  terms into 34.9 baby meals, 32.3 cereals, 32.1
  baby milks, and 0.2 baby drinks and finger
  foods. In value terms, however, wet meals and
  cereals rank well behind infant formulae. In 2015
  the market actually increased for the first time
  since 2009, and this offers manufacturers some
  hope for the future.
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  market

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Key Findings

• The market for baby food in Portugal has stalled
  in recent years, due both to the very poor
  economic situation and to the low level of
  births. Overall baby food consumption in 2015 is
  18.4 less than in 2009.
• In 2015, the largest section of the market was
  baby meals, with 34.9. Baby cereals have
  marginally moved ahead of baby milks, with volume
  shares of 32.3 and 32.1 respectively.
• In 2015, pharmacies accounted for less than 10
  of baby food sales, approximately half of their
  share in 2000. Food retailers now represent the
  bulk of baby food sales, at over 90, and their
  strength in this market is steadily growing.
• The supply of baby food in Portugal is now in the
  hands of two major manufacturers, Nestlé and
  Danone. Nestlé is in the lead with a 45.1 share
  of value and an even higher 50.7 of volume sales.

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What else does this report offer?

• Consumption data based upon a unique combination
  of industry research, fieldwork, market sizing
  work and our in-house expertise to offer
  extensive data about the trends and dynamics
  affecting the industry.
• Detailed profile of the companies operating and
  new companies considering entry in the industry
  along with their key focus product sectors.
• Market profile of the various product sectors
  with the key features and developments,
  segmentation, per capita trends and the various
  manufacturers and brands.
• Overview of baby food retailing with a mention of
  the major retailers in the country along with the
  distribution channel.
• Future projections considering various trends
  which are likely to affect the industry.

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Reasons To Buy

• Evaluate important changes in consumer behavior
  and identify profitable markets and areas for
  product innovation.
• Analyze current and forecast behavior trends in
  each category to identify the best opportunities
  to exploit.
• Detailed understanding of consumption by
  individual product categories in order to align
  your sales and marketing efforts with the latest
  trends in the market.
• Investigates which categories are performing the
  best and how this is changing market dynamics.

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Table Of Contents
3.3.1. Key Features and Developments3.3.2. Per
Capita Trends3.3.3. Market Segmentation 3.3.4.
Manufacturers and Brands3.4. Wet Baby
Meals3.4.1. Key Features and Developments3.4.2.
Per Capita Trends3.4.3. Market
Segmentation3.4.4. Manufacturers and Brands3.5.
Baby Drinks3.5.1. Key Features and
Developments3.5.2. Per Capita Trends3.5.3.
Manufacturers and Brands 3.6. Finger Foods3.6.1.
Key Features and Developments3.6.2. Per Capita
Trends3.6.3. Manufacturers and Brands 4
Distribution4.1. Grocery Structure4.2.
Pharmacies4.3. Baby Food Retailing

• 1 Executive Summary1.1. Major Developments1.2.
  Market Segmentation1.3. Per Capita1.4.
  Distribution1.5. The Suppliers1.6. The Future2
  Background to the Market2.1. Births2.1.1. Live
  Birth Rates2.1.2. The Baby Population2.2. The
  Consumer2.2.1. Living Standards2.2.2. Eating
  Habits2.3. Socio-Demographic Trends2.3.1.
  Family Structure

2.3.2. Live Births by Age of Mother2.4. Working
Women2.4.1. Female Employment2.4.2. Maternity
Legislation2.5. Breastfeeding Trends3 Market
Profile3.1. Overview3.1.1. Introduction3.1.2.
Key Features and Developments3.1.3.
Manufacturers and Brands3.2. Baby Milk3.2.1.
Key Features and Developments3.2.2. Per Capita
Trends3.2.3. Market Segmentation3.2.4.
Manufacturers and Brands 3.3. Baby Cereals
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Table Of Contents
8 Economic and Demographic Background8.1.
Political and Economic Summary8.2. Economic
Background9 Appendix9.1. What is this Report
About?9.2. Time Frame9.3. Product Category
Coverage9.4. Methodology9.5. About
Canadean9.6. Disclaimer

• 5 The Suppliers5.1. Company Profiles5.1.1.
  Introduction5.1.2. Nestlé Portugal5.1.3.
  Danone/MilupaComercial SA5.1.4. Alter SA5.2.
  Other Companies55.2.2. Mead Johnson5.2.3. Milte
  Portugal SA6 Foreign Trade6.1. Imports6.2.
  Exports.2.1. LaboratóriosVitória SA7 The
  Future7.1. Future Determinants7.1.1. Live Birth
  Trends7.1.2. Consumer Attitudes7.1.3. Health
  Guidelines7.1.4. Future Trends

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  market

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