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• MKT 571 Final Exam Guide (New)

• MKT 571 Final Exam Guide

• 1. The stage in the new product process that
  occurs first and has a pass ratio of 14 is the
  ________ stage. test marketing idea screening
  product development product soft launch 2. If
  Ming was interested in capturing distribution
  metrics for her retail organization, which of the
  following might she consider? Customer
  complaints Effective reach

• Which component of a marketing audit includes
  major developments in income, prices, savings,
  and credit that affect the company? Technological
  Political Economic Cultural 2. Marketers must see
  themselves as benefit providers. For example,
  when a shopper purchases new shoes, he or she
  expects the shoes to cover his or her feet and
  allow him or her to walk unobstructed. This is an
  example of what level in the consumer-value
  hierarchy?

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• MKT 571 Week 1 DQ 1

• MKT 571 Week 1 DQ 2

• What have been the major marketing trends in the
  last decade?
• What new marketing trends do you anticipate in
  the next 10 years?

• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and profits. They are, by far, the
  largest private university in the Country.

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• MKT 571 Week 1 Individual Assignment Qualitative
  Focus Group Research Discussion Guide (2 Papers)

• MKT 571 Week 2 DQ 1

• This Tutorial contains 2 Papers Select a local
  company and one of its products or services.
  Create a 1,400-word Discussion Guide for your
  selected product or service to be used during the
  course of a Focus Group that researches your
  product or services target market

• This week we are reading about "branding".
• Here is a recent article on the subject.
• Comments please.

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• MKT 571 Week 2 DQ 2

• MKT 571 Week 2 Individual Assignment Segmentation
  Techniques (2 Papers)

• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.
• 1. Describe the overall strategy we should adopt
  to maximize our potential for success.
• 2. In one sentence write your positioning
  statement for the product

• This Tutorial contains 2 Papers Go to the
  Strategic Business Insights website. Take the
  VALS Survey. Have the results sent to you by
  email. The results are sent in a Microsoft Word
  document showing your primary and secondary VALS
  segments.

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• MKT 571 Week 2 Team Assignment What Is A
  Marketing Plan? (2 Papers)

• MKT 571 Week 3 DQ 1

• This Tutorial contains 2 Papers Develop a
  1,050-word marketing plan discussion which
  includes the following
• Discuss what a marketing plan is and is not.
• Examine the elements that should be included in
  a marketing plan.
• Examine the importance of a marketing plan.

• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

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• MKT 571 Week 3 DQ 2

• MKT 571 Week 3 Individual Assignment Career
  Connection Customer Relationships and
  Satisfaction (2 Papers)

• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent. The cost for the one time
  injection that cures the disease is 100 and
  includes amortization of the development cost
  (The 1 billion cost to develop the product is
  included in the 100) and the cost raw materials.

• This Tutorial contains 2 Papers You are a
  marketing manager for a local company and you are
  developing a plan to improve customer
  relationships and increase satisfaction. Select
  one of the following types of local companies
  Florist Veterinarian Health/Natural Food Store
  Accounting/Tax Preparation Create a 2,100-word
  Customer Satisfaction Plan

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• MKT 571 Week 3 Team Assignment New Product Launch
  Marketing Plan, Part 1

• MKT 571 Week 4 DQ 1

• Create a 1,400-word Product Launch Plan in a
  Microsoft Word document. The Product Launch plan
  will be for two countries. Select your home
  (domestic) market and another for the
  international market. Do not select the U.S. and
  Canada, the U.S. and Britain, or Canada and
  Britain as your combinations.

• Let's assume that our overall objectives for the
  ReCharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished. 

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• MKT 571 Week 4 DQ 2

• MKT 571 Week 4 team Assignment New Product Launch
  Marketing Plan, Part 2

• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally? What are some of the major
  factors that we need to be aware of and plan for?
  In other words, what makes marketing on a global
  basis more difficult than simply distributing our
  product nationally?

• Create a 1,400-word Market Segmentation Plan for
  the New Product/Service Launch Marketing Plan.
  Include the following for both the domestic and
  international markets based on the team's
  research Describe the target market (audience)
  profiles, key buying behaviors, and decision
  motivators for the consumer target market. Note
  Do not pick different target markets for the
  domestic and international markets

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• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 and Part 2)

• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 Only) (2 PPT)

• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product. Review the current
  marketing mix including the communication
  channels used. Part 1 Create a 12-slide
  presentation including detailed speaker notes
  that will act as the script of a presentation.

• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product. Review the current
  marketing mix including the communication
  channels used.

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• MKT 571 Week 5 DQ 1

• MKT 571 Week 5 DQ 2

• Let's assume our objective for ReCharge is to
  deliver 300 million in first year sales and to
  capture the 1 market share position in the
  category by the end of our first full year of
  operation.
• (BTW. Setting marketing objectives prior to
  developing strategy is real important)

• Instead you're going to get a chance to get your
  creative juices going and to hopefully have some
  fun doing it.
• Each of you will demonstrate your creative
  approach to the ReCharge Bar by developing a TV
  commercial, radio spot or magazine ad. You don't
  need to get fancy with the graphics. You can
  verbally describe what is going on. But write the
  actual copy for your ad.

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• MKT 571 Week 5 Team Assignment New Product Launch
  Marketing Plan, Part 3

• MKT 571 Week 6 Team Assignment Career Connection
  New Product Launch Marketing Plan Final Project

• Develop a 1,400-word Communication Plan including
  the following Discuss the marketing
  communication channels available for the domestic
  and international markets. Evaluate the merits
  and drawbacks of the channel options in relation
  to the target audience, your product or service,
  and the timing of the launch phase. Select the
  communication channel that is best for marketing
  your product or service in the domestic and
  international markets

• Complete the final phase of your New Product
  Launch Marketing Plan. Consider your product
  launch to date, reflect on additional learning,
  and incorporate feedback to the Learning Team's
  Marketing Plan for your new product/service. Once
  all previous weeks' sections and the remaining
  parts of the Plan are compiled, it should be no
  more than 3,500 words.

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