Learn about the pros and cons of pay-per-click advertising - PowerPoint PPT Presentation

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Title: Learn about the pros and cons of pay-per-click advertising


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Learn about the pros and cons of pay-per-click
advertising
  • VertexPlus Software Pvt. Ltd

www.vertexplus.com
2
PPC Optimization Services
  • Pay per click online marketing advertising is the
    best way to promote business in online marketing.
  • It is a one step strategy to be taken by
    marketers and business organizations in testing
    keywords profitability and ROI.
  • But just like SEO, PPC has some advantages and
    disadvantages.

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http//www.vertexplus.com/ppc-management
4
Advantages of PPC
  • Retargeting Results One of the most remarkable
    benefits of PPC services is that it provides
    retargeting result from your visitors.
    Retargeting is a good technique b/c of if a
    visitor won't emphasis from the first encounter
    than by using remarketing strategy (using PPC
    ads), you have to chance to get them to convert
    either as a lead or sale.
  • Quick Result PPC is the best method to get quick
    results for your business website. Set up a PPC
    campaign through Google AdWords or through
    equivalent channels from other search engines, is
    very easy task.

http//www.vertexplus.com/ppc-management
5
Advantages of PPC
  • Disclose business globally and locally PPC
    services are ideal to expose your local and
    international brands as a local business owner
    and internet marketers. That means, PPC provides
    the ability to control where their ads are
    exposed to advertisers.
  • Better Navigation PPC allows advertisers to
    track the effectiveness of their ads in real
    time. This means you get immediate information
    regarding the performance of your keywords and ad
    messages, the amount of traffic your ads are
    bringing in, how much of the traffic is being
    converted into sales, etc.

http//www.vertexplus.com/ppc-management
6
Disadvantages of PPC
  • PPC is not free For the small business owners,
    its not possible to afford the PPC services from
    a PPC specialist b/c if you dont know what
    youre doing with PPC, you can start piling on
    the cost very quickly.
  • Quite Complicated In PPC many variables are
    involved and if you dont have any knowledge
    about it, you will lose a lot of money. This is
    why it may be a good idea to call someone to
    manage the PPC complexity to maximize your ad
    budget gave you optimum results for your
    business.

http//www.vertexplus.com/ppc-management
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Disadvantages of PPC
  • PPC doesnt have assurance Some business people
    think that if they take the PPC services spent
    with a significant amount of money for a
    campaign, they get plenty of conversions. In fact
    the conversion depends on many things such as
    quality of ad, Keywords and your product or
    services which you are offering. PPC is a gamble
    and if you are afraid to take any risk and of the
    possibility of losing money, then you should stay
    away from it.
  •  

http//www.vertexplus.com/ppc-management
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Disadvantages of PPC
  • PPC Ads Disappear when Campaign Ends PPC ads
    stop appearing from search engines when you stop
    paying for it to show your business content. And
    if your ads get discontinued, then the traffic
    that comes from it will also stop as well.

http//www.vertexplus.com/ppc-management
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VertexPlus Softwares Pvt. Ltd.
B-19, 10-B Scheme, Gopalpura Road, Jaipur,
Rajasthan - 302018 INDIA 1416622202
seo.in_at_vertexplus.com http//www.vertexplus.com

https//twitter.com/vertexplus
https//www.facebook.com/VertexPlusSoftwares
https//plus.google.com/Vertexplus/about
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