Choosing Best Ecommerce Platform For SEO

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Choosing Best Ecommerce Platform For SEO
Why is SEO Important for Ecommerce? - to make
sure that your products can be found easily on
search engines. A large part of effective Search
Engine Optimisation (SEO) is to ensure that the
pages of your site appear as relevant as
possible to a search engine for the search terms
(keywords) that your prospective customers are
using. Ecommerce platforms like BuildaBazaar,
Shopify and Bigcommerce offer such SEO features
and some of them are even advanced. BuildaBazaar
offers SEO optimization to enhance search engine
rankings and discoverability of the store. Odigma
- a tool, optimises the site from a code,
content, performance, links and mobile
perspective which helps in achieving that 1
ranking on SERP. So what things should be kept
in mind before choosing the best ecommerce
platform for SEO? Independent Navigation Links
Some ecommerce platforms like BuildaBazaar will
automatically generate the navigation links in
your menus using the same names as the products
and product categories in your online
store. Independent Page Titles There is a
strong correlation for Page Titles that include a
key search term. Some ecommerce platforms will
automatically generate page titles using the same
names as the products and product categories in
your online store. Independent Page URLs The
Page URL is the location of the page as shown in
the address bar of the browser. There is good
correlation for Page URLs that includes a key
search term. Some platforms will automatically
generate these too. Independent Meta
Descriptions Some ecommerce platforms will
automatically use the description shown on the
page to create a default Meta description without
giving you the option to independently control
the text that appears with your Google
listing. Integrated Blogging Platform Few
sites have products that are so unique and
newsworthy that other sites will want to link
directly to your commercial pages. You are far
more likely to attract external links by having
a blog that contains topical, engaging and
shareable editorial-style content.
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Own Domain Name A domain name is the unique name
by which your website is found on the internet.
Having your own domain name is the single most
important factor to consider when you create
online store.
Source SaaS GeeK