The best SEO strategy for eCommerce websites

1

• The best SEO strategy for eCommerce websites

2


Search Engine Optimization is essential for all
e-commerce websites. Reaching the first page is
trivial, but attaining and maintaining the number
one position is what is challenging.

Today SEO is an indispensable part of any
successful marketing campaign. However, most
businesses remain estranged from this reality.

3
Best SEO Strategy

• Research Keywords
• Website Architecture
• On-page SEO
• Perform Technical audits for your eCommerce
  websites
• Perform Local SEO
• Content Marketing
• Link Building
• Measure SEO success for your website

4
Research Keywords

• A valid keyword should have the following
  attributes
• They should be easy to rank.
• They should have an excellent search volume.
• Keywords should have a high rate of conversion.

5
Website Architecture

• Site architecture is considered good if it meets
  the following attributes
• Simple and scalable
• Getting from one page to any other page should
  not take more than three clicks.
• Page URLs and subdirectories should be relevantly
  founded by thorough keyword research and
  analysis.
• The site should have good content to draw
  external backlinks, which further pass on
  authority to your product and category pages.
• Your home page should have relevant links to all
  your product and category pages.

6
On-page SEO

• Some of the vital elements comprising On-page SEO
  are
• Choosing the right set of keywords for a targeted
  audience.
• Choosing proper Domain names.
• Metadata Optimization
• Creation of unique content.

7
Perform Technical audits for your eCommerce
websites

• Check your content for quality, relevance, and
  uniqueness.
• Check your website to ensure its mobile friendly.
• Products should be organized appropriately on
  your website
• Check to see whether you are using the right
  platform.
• Check the speed of your website
• Check the ease of use of your website.

8
Perform Local SEO

• To boost local traffic, do the following
• Feed-in your business details into Googles
  database using Google My Business feature.
• Build local citations or backlinks from other
  local websites such as news outlets, social
  media, magazines, and press releases.
• Get links on local websites for better Domain
  authority and ranking high in the local market.

9
Content Marketing

• Steps to create a good content
• Set your mission and goals
• Define your Key Performance Indicators(KPIs )
  for your content marketing strategy. Make
  necessary changes if required.
• Determine the best channels suitable to market
  your content.
• Decide on the types of content you will include,
  such as blogs, articles, video content, or
  infographics.
• Plan and create a content calendar to schedule
  the dates to put your content on different
  platforms.

10
Link Building

• There are six necessary steps to an effective
  link building strategy.
• Know who your audience is and how you can expand
  your audience.
• Make a list of websites that are liked by your
  audience
• Write fascinating content
• Match your content to other websites content
• Reach out to the owners of these websites
• Use social media to intensify and expatiate your
  content.

11
Measure SEO success for your website

• You can monitor your ranking in two ways
• Use an SEO tool like Ahrefs.
• Set up an SEO dashboard in your analytics account.

12
A sound SEO strategy can earn you extra sales
within a very short period. Following this guide
can step up your ranking on Google.

Great content will earn you links from reputable
sources. Gradually, your brand will gain
authority in business as your customers will be
happy.
Conclusion