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• CGD 318 Entire Course

• CGD 318 Week 1 DQ 1 What is Public Relations

• CGD 318 Week 1 DQ 1 What is Public Relations
• CGD 318 Week 1 DQ 2 Public Relations and Crisis
  Management
• CGD 318 Week 1 Quiz

• What is Public Relations? Assess a minimum of two
  definitions of public relations from the course
  materials and your own research.

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• CGD 318 Week 1 DQ 2 Public Relations and Crisis
  Management

• CGD 318 Week 1 Quiz

• Public Relations and Crisis Management. Review
  the video, Jack Welch on Toyota's PR Disaster.
  How does Dr. Welch assess Toyotas performance?

• Quiz
• 1. When steps are taken to repair damage
  from the crisis and to prevent it from happening
  again, it is what type of strategy?

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• CGD 318 Week 2 Assignment To Accept or Reject a
  Client

• CGD 318 Week 2 DQ 1 Public Relations Research
  (Ash Course)

• To Accept or Reject a Client. A well-known
  professional baseball player is suspected of
  having used steroids and other performance-enhanci
  ng drugs.

• Public Relations Research. Identify a minimum of
  five ways research is used in public relations.
  Discuss the role of public relations research in
  setting organizational short-term and long-term
  goals within an organization.

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• CGD 318 Week 2 DQ 2 Publics Public Opinion

• CGD 318 Week 2 Quiz

• Publics Public Opinion. Choose an organization
  and identify its key audiences, or publics.
  Assess how these publics can have their opinion
  shaped.

• Quiz
• 1. Any false statement about a person or
  organization that creates public contempt,
  hatred, ridicule, or inflicts injury on
  reputation is known as

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• CGD 318 Week 3 Assignment News Release

• CGD 318 Week 3 DQ 1 The Audience

• News Release. Review the section entitled The
  Format of a News Release in the beginning of
  Chapter 10. Choose an existing product or a made
  up product and write a one to two page news
  release

• The Audience. Select and discuss one of the
  following questions. Conduct research using the
  text and the Universitys Online Library to
  support the position you take. Respond
  substantively to at least two of your classmates
  postings.

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• CGD 318 Week 3 DQ 2 Public Relations Tactics

• CGD 318 Week 3 Quiz

• Public Relations Tactics. Review the public
  relations communications instruments in Chapter
  10, such as news releases, brochures, and
  broadcast media.

• Quiz
• 1. This form of news delivery to
  television stations must be carefully considered
  because of the cost.
• 2. The most widely used document issued
  by practitioners to news media is the

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• CGD 318 Week 4 DQ 1 Global Impact of Public
  Relations

• CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
  and Entertainment

• Global Impact of Public Relations. Select an
  organization from the United States that conducts
  business in countries other than the U. S., and
  assess the impact of global public relations on
  buyer behavior

• Business, Sports, Tourism, and Entertainment.
  Synthesize the course materials and evaluate how
  the public relations professional educates the
  media using a specific example either from a
  corporation,

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• CGD 318 Week 4 Quiz

• CGD 318 Week 5 DQ 1 Public Relations Non-Profit
  Organizations

• Quiz
• 1. Which is NOT a Hofstedes cultural
  dimension that addresses a cultural difference?
• 2. The pinnacle of corporate sponsorships
  is

• Public Relations Non-Profit Organizations.
  Select a non-profit organization (American Red
  Cross, Salvation Army, etc.) and assess the role
  of public relations in that non-profit
  organization.

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• CGD 318 Week 5 DQ 2 Public Relations in the 21st
  Century

• CGD 318 Week 5 Final Paper (Public Relations of
  Starbucks)

• Public Relations in the 21st Century. Select an
  organization from the United States and assess
  the methods with which this organization uses
  communication

• Focus of the Final Paper
• For the Final Paper, you will be evaluating the
  public relations practices at an organization
  based on all the chapters in the course text.

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