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• MHA 626 Week 1 Discussion 1 Business and
  Strategic Planning

• MHA 626 Week 1 Discussion 2 Strategic Planning
  and Marketing

• Week 1
•  
• Discussions
• To participate in the following discussions, go
  to this week's Discussion link in the left
  navigation.
•  
• Business and Strategic Planning

• Strategic Planning and Marketing
•  
• Figure 1.1 in the course text illustrates how
  various functional plans for a healthcare
  organization support the overall strategic plan.
•  

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• MHA 626 Week 1 Individual Assignment Vision,
  Mission, and Values Statements (Banner Health
  Organization)

• MHA 626 Week 1 Individual Assignment Vision,
  Mission, and Values Statements (Department of
  Defense military medicine)

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
•  
• Vision, Mission, and Values Statements
•  

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
•  
• Vision, Mission, and Values Statements

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• MHA 626 Week 2 Assignment SWOT Analysis (Banner
  Health Organization)

• MHA 626 Week 2 Assignment SWOT Analysis
  (Department of Defense military medicine)

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
•  
• SWOT Analysis

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
•  
• SWOT Analysis

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• MHA 626 Week 2 Discussion 1 Patient-Centered
  Marketing

• MHA 626 Week 2 Discussion 2 Selecting Marketing
  Strategies

• Patient-Centered Marketing
•  
• This discussion will allow you to generate
  content for your Final Project regarding your
  chosen healthcare organizations customers and
  demographics.

• Selecting Marketing Strategies
•  
• This discussion will allow you to create content
  for your Final Project regarding the use of an
  appropriate marketing strategy. Marketing
  strategies provide direction for marketing
  efforts that support the goals of the strategic
  plan. As described in Chapter 7, there are three
  basic marketing strategies

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• MHA 626 Week 3 Assignment The Importance of
  Marketable Objectives (Banner Health Organization)

• MHA 626 Week 3 Discussion 1 Internal and External
  Environmental Analyses

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
•  
• The Importance of Marketable Objectives
•  

• Internal and External Environmental Analyses
•  
• For this discussion, you will examine information
  and data from the SWOT analysis you conducted in
  Week Two and learn how that information and data
  can be applied to the Environmental Analysis
  section of your marketing plan for the Final
  Project. To prepare for this discussion, read
  Chapter 5 of the course text. It is also
  recommended that you review Chapter 4, which was
  read last week.

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• MHA 626 Week 3 Discussion 1 Internal and External
  Environmental Analyses

• MHA 626 Week 3 Discussion 2 Examining Market
  Research Strategies

• Internal and External Environmental Analyses
•  
• For this discussion, you will examine information
  and data from the SWOT analysis you conducted in
  Week Two and learn how that information and data
  can be applied to the Environmental Analysis
  section of your marketing plan for the Final
  Project. To prepare for this discussion, read
  Chapter 5 of the course text. It is also
  recommended that you review Chapter 4, which was
  read last week.
•  

• Examining Market Research Strategies
•  
• For this discussion, you will examine market
  research strategies and how the information
  gleaned can be applied to the Marketing Mix
  section of your Final Project. Services offered
  by healthcare organizations are becoming
  increasingly diversified regarding services
  offered. With this said, health care
  organizations rely on market research to
  determine their best course of action regarding
  time and financial investment.

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• MHA 626 Week 4 Assignment Database Marketing
  (Banner Health Organization)

• MHA 626 Week 4 Assignment Database Marketing
  (Department of Defense military medicine)

•  Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
•  
• Database Marketing
•  

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
•  
• Database Marketing

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• MHA 626 Week 4 Discussion 1 Marketing
  Opportunities and Strategies

• MHA 626 Week 5 Discussion 1 Planning and Control
  Measures

• Marketing Opportunities and Strategies
•  
• For this discussion, you will obtain information
  for the Marketing Mix section of your Final
  Project.

• Planning and Control Measures
•  
• For this discussion, you will generate content
  for your Final Project regarding plan evaluations
  that are associated with a product or service.

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• MHA 626 Week 5 Discussion 2 Implementation of
  Performance Evaluation

• MHA 626 Week 6 Discussion 1 Ethical and Legal
  Issues Surrounding Social Media and Marketing

• Implementation of Performance Evaluation
•  
• This discussion will allow you generate content
  for your Final Project regarding the
  implementation of performance evaluation.

• Ethical and Legal Issues Surrounding Social Media
  and Marketing
•  
• This week you will discuss legal and ethical
  issues surrounding the use of social media in
  marketing. As discussed in Chapters 10 and 11 of
  the course text and this weeks required article,
  the use of social media within marketing plans
  provides opportunities for marketing departments
  to improve customer contact and brand awareness.

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• MHA 626 Week 6 Final Paper Marketing Plan (Banner
  Health Organization)

• MHA 626 Week 6 Final Paper Marketing Plan
  (Department of Defense military medicine)

• Marketing Plan
•  
• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to 15-page marketing plan that supports the goals
  of a strategic plan for a real-world healthcare
  organization, incorporating instructor and peer
  feedback as appropriate. The Marketing Plan must
  contain the following sections
•  

• Marketing Plan
•  
• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to 15-page marketing plan that supports the goals
  of a strategic plan for a real-world healthcare
  organization, incorporating instructor and peer
  feedback as appropriate. The Marketing Plan must
  contain the following sections
•  

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