How Effective Communication can win the Game for Your Business

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• In every business venture, effective
  communication has always been an integral
  component in order to become more successful.
  Having the right medium and tools in being able
  to learn how to communicate effectively is
  essential in order to achieve more goals and
  attain more objectives in the business
  organization.
• Communication is considered both an art and a
  science. There has been that old adage which says
  that effective communication is 20 about what
  you know and 80 of what you feel about what you
  know. In order to be more effective
  communicators, we need to be able to understand
  the message that we are trying to get across.
• This is because when we communicate, we dont
  just transmit mere words and information. We also
  transmit how we feel about the information and
  our understanding of it. We cannot give what we
  do not have so just merely passing on words or
  information, which we ourselves do not even
  understand, would be dangerous.
• Communicating effectively to both internal and
  external customers needs to be developed by
  every individual in order to contribute and
  provide more value to the objectives of the
  company.

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Internal Communication

• Being able to communicate effectively to your
  internal constituents is important since being
  able to get the message across easily to your
  teammates would help make operational work easier
  be more efficient. There is nothing more wasteful
  than time wasted due to work that was not
  properly done that needs to be re-worked because
  of miscommunication.
• In an age wherein we have a lot of options to
  communicate, we need to be able to understand
  what medium of communication would be effective
  for each member of our team. Certain personality
  types have a preference for certain mediums so it
  would be important to know which method works
  best for certain personality types.
• Some people are visual these are those who
  prefer seeing or reading the information. Others
  are auditory that is, they like hearing the
  information. While some others are kinesthetic
  that is, they prefer face-to-face encounters when
  receiving information.
• Having a team that effectively collaborates and
  communicates would certainly place a major step
  forward towards the success of your business
  operations.

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External Communication

• If it is important to communicate internally to
  ensure operational excellence, it is also
  important to communicate to external customers
  effectively to achieve higher customer
  satisfaction hence greater profitability.
• External customers or shareholders are the source
  of revenue for the company. Without the external
  customer, there would be no business. Winning the
  customer and providing them with a good product
  and service experience would make them stay and
  they would even recommend your product or service
  to others.
• Communication is even more important especially
  in the case of customer service business
  processes. Clients would normally call customer
  service when certain expectations are not being
  met on the product or service that they availed.
• It is important to have really effective
  communication skills when delivering the customer
  service request since the customers experience
  with the representative would spell his or her
  experience with the whole company.
• External customers usually have the tendency to
  limit themselves to their one encounter with
  customer service associates. Therefore, it is
  doubly important for the associate to have
  excellent communication skills, being able to
  communicate and get their message across to the
  customer and helping them in what they need.

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Call-To-Action

• In order to be able to communicate more
  effectively, the following actions are necessary
  and must be kept in mind
• It is important to be prepared whenever you are
  about to relay important communication. Choose
  your words wisely. Be firm and consistent.
• Write down details for clarification.
  Communicating requires listening therefore, in
  order to make sure that the information passed on
  is a legitimate source, it would be important to
  write down what you need to convey before saying
  it. It should be helpful for the messenger to be
  able to remember the details again.
• Make sure you are uninterrupted. Distraction can
  spell the difference between understanding and
  misunderstanding. We need to make sure that there
  is
• Be precise. Saying the right words spells a lot.
  You do not really have to say a lot of eloquent
  words but just to keep your words at the minimum
  but precise and effective would do wonders for
  your team.

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Call-To-Action

• Reinforce your messages by consistency and
  repetition. It is always helpful to be able to
  relay your intended message more effectively by
  repeating the message again and again.
• Request for confirmation. Ensure that your
  listener understands what you are saying by
  asking them questions that would confirm that
  they understand. Reiterate to the concerned
  receiver of the message and request for
  acknowledgement until the message is confirmed
  that it has been fully understood.

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