How to setup call only ads (step by step guide)

1
How to Setup Call Only Ads (Step by Step Guide)
www.seo-service-provider.org
2
How to Setup Call Only Ads (Step by Step Guide)
In this presentation, we are going to show
you how to set up Call Only Ads campaign (step by
step). We will also show you how to set up ad
group and phone call conversion. For now,
lets begin with how to setup Call Only Ads
campaign
3
How to Create a New Call-Only Campaign

1. First, Sign in to your existing AdWords account.
2. On the Adwords Campaigns tab, click on red 
   Campaign drop-down menu, select the Search
   Network Only option.
3. Now add any name for your Ad campaign. In order
   to assist you to search this campaign in future,
   you need to indicate in the campaign name that
   its a call-only.
4. Then choose Call-only-Ads campaign type to
   inspire people to call your company.
5. Select your Devices, Networks, and Location
   targeting. For devices, please note that Call
   only campaign ads will only be visible on
   devices which can make calls.

4
How to Create a New Call-Only Campaign

1. Under the Bid Strategy, you will find several
   options. If you want to change keywords CPC bids
   by yourself, select Manual CPC method and
   uncheck Enable Enhanced CPC option. If you want
   to choose automated system, select any other
   option.
2. Delivery method should be Standard if you dont
   want to exhaust your daily budget quickly.
3. Assign Start Date and End Date (You can leave
   End Date as none if you want to run your call
   only ads campaign continuously) under Advanced
   Settings.
4. Ad scheduling is very important for Call Only
   campaign. If you can take calls 247, you can
   leave this option, if you only can receive calls
   during office hours then make sure that your ads
   will run during those hours only. 
5. You can select other settings you would like for
   your ad campaign.
6. Now click on the Save and continue.

5
How to Create a New Ad Group for Call Only
Campaign
www.seo-service-provider.org
6
How to Create a New Ad Group for Call Only
Campaign
To create new ad group

1. On the page of your ad group, enter the ad group
   name.
2. Now create your ad.
3. Enter the name of business. It should be the name
   of your own company.
4. Enter your business mobile phone or land phone
   number. Its the contact number customers will
   dial while they click on your ad headline.
5. Add your service or product description text,
   plus display URL.
6. Enter the verification URL. It should be the web
   page address that contains the cellphone number
   you added above. Google AdWords will consider
   this web page in order to verify your cellphone
   number, and the main domain of this given URL
   must match with your display URL.

7
How to Create a New Ad Group for Call Only
Campaign

1. After that Select A Google forwarding phone
   number and use call reporting option under Show
   my ad with section. Please note, Google
   forwarding works only for selected countries. If
   you are in Bangladesh or a country where Google
   forwarding doesnt work, you cant use this
   option.
2. In Report conversions, make sure count calls as
   phone call conversions is marked. From
   Conversion action drop down menu, select
   your phone call conversion name.
3. Enter your targeted keywords for call-only
   ads. Avoid adding generic keywords, because it
   works differently as compare to normal ads. The
   clicks registered at AdWords are not referring to
   call but the click. You will be charged whenever
   someone taps/clicks on your ad!
4. Enter the default bid that you want. Its the
   most you will pay per click for the ads in your
   ad group.
5. Click Save ad group to finish the process.

8
How to Create a Phone Call Conversion
www.seo-service-provider.org
9
How to Create a Phone Call Conversion

1. First, Sign in to your personal or business
   AdWords account.
2. Click on the Tools tab and you will see the
   drop-down menu. Select Conversions. 

10
How to Create a Phone Call Conversion

1. Now click the red Conversion button.

11
How to Create a Phone Call Conversion

1. You will see 4 options. From those options,
   select the Phone calls feature.

12
How to Create a Phone Call Conversion

1. Now you will see 3 options. You need to select
   the first one Calls from ads using call
   extensions or call-only ads.

13
How to Create a Phone Call Conversion

1. Click on the Name. To identify the phone call
   conversion later when it appears in conversion
   reports you need to type a particular name of
   the phone call conversion which you would want to
   track. For instance it might be Phone Calls,
   Booking calls or Flower phone orders. Next
   Click on Done button.
2. Now click on Pencil icon of Value. You can
   submit a value for every single call or
   alternatively select Dont assign a value if
   you would not prefer to assign one. Then click
   Done.
3. Now you need to click Call Length. Submit the
   minimal length, of course in seconds, that a
   phone call should endure to be considered as a
   conversion. And then click Done.
4. Next, Click Count. On this section select either
   to count every or one conversion for every ad
   click. One is ideal for leads and Every is
   ideal for sales. Then click Done.

14
How to Create a Phone Call Conversion

1. Then click Conversion window. Select exactly
   how long after an ad click you would like to
   track conversions. You can select from one week
   to sixty days (60 days is the maximum value for
   tracking a successful conversion). Click on
   Done button.
2. After that, click on the Category. You will find
   4 options. Select the category which is best
   suited to your adwords conversion. Your selection
   here is applied to segment your adwords
   conversion reports. Click Done.
3. Next is Include in Conversions section. By
   default, it is ticked. You dont want to uncheck
   this as selecting this setting will add data for
   this conversion action as part of your
   Conversions reporting column. If you select to
   uncheck this setting, your data will continue to
   be added in the All conversions column.
4. At last click on Save and continue.

15
An Important Note
For Your call only ads campaign, you dont need
to set up any conversion tracking code on your
website!
16
Check Our Video Tutorial
To know more details on this, please check
following video tutorial.
https//youtu.be/iMxJ6Ex1hiw
17
!!!Thank You!!!
To find more Tutorials on SEO, SMM, SMO, Wordpress
Please Visit
http//www.seo-service-provider.org/blog