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MKT 435 Course Begins Education /
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MKT 435 Course Begins Education /
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• MKT 435 All Assignments

• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper

• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper
• MKT 435 Week 2 Porsche Case Study
• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy
• MKT 435 Week 3 How Attitudes are Influenced

• consumer behavior to create and implement its
  marketing strategy?
• Discuss each example you found using specific
  information.
• Include a screenshot or copy of the marketing
  pieces you examined.
• Format the paper consistent with APA standards.

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• MKT 435 Week 2 Porsche Case Study

• MKT 435 Week 3 How Attitudes are Influenced

• Write the answers to the following questions 1,
  2, 3, 4 and 6 at the end of the case. Use the
  worksheet to answer the questions. The paper will
  need to be 700 to 1,050 words in total length.
• Format the paper consistent with APA standards.
• Click the Assignment Files tab to submit your
  assignment.

• What was your attitude about this course before
  it started?
• What factors influenced that attitude?
• How has your attitude toward the course changed
  now in the third week of class?
• Refer to attitude and motivation theories as
  discussed in Chapter 6

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MKT 435 Course Begins Education /
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• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy

• MKT 435 Week 4 Examine a Communication Tool

• A brief overview of the company and the product
  and its marketing strategy.
• An examination and discussion of the external
  factors that influence the companys target
  market.
• Find 5 examples of the companys marketing
  communications and discuss each communications

• You may create an actual poster board and bring
  it to class or submit the poster board using
  padlet.com, storyboard.com, or movenote.com, and
  adding a script to accompany the electronic
  poster board submission.
• Format the paper according to APA standards.

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MKT 435 Course Begins Education /
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• MKT 435 Week 4 Part II Consumer and Behavior
  Marketing Strategy

• MKT 435 Week 5 Consumer Decision Making Process
  Analysis

• Discuss how the company can use learning and
  perception theories in attracting and retaining
  target market members. Provide a brief
  description of the theory with specific examples
  of using it in a marketing communication
  strategy.
• Format the paper according to APA standards.

• Submit a detailed outline in which you show the
  steps you took in making the purchase decision
  and the rationale behind each step. An example of
  a detailed outline can be found in the Center for
  Writing Excellence.
• Click the Assignment Files tab to submit your
  assignment.

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MKT 435 Course Begins Education /
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• MKT 435 Week 5 Final Consumer Behavior and
  Marketing Strategy

• What is the target market for this companys
  product line? Discuss the target market in terms
  of the segmentation variables.
• What position has the company chosen for this
  product?
• Reexamine the five examples of the companys
  communications identified in the Week 3
  assignment.

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