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MKT 575 Course Begins Education /
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MKT 575 Course Begins Education /
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• MKT 575 Entire Course

• MKT 575 Week 1 Assignment Identify the Macro
  Environment

• MKT 575 Week 1 DQs
•  MKT 575 Week 1 Assignment Identify the Macro
  Environment
•  MKT 575 Week 2 Assignment Marketing Plan
  Evaluation
•  MKT 575 Week 3 Reflection
•  MKT 575 Week 3 Assignment Case Study
•  MKT 575 Week 4 DQs

• Are the companys vision, mission goals, and
  marketing goals adequate or lagging based on
  todays environmental issues?
• Consider the following
• Economic
• Political
• Legal
• Social

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MKT 575 Course Begins Education /
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• MKT 575 Week 1 DQs

• MKT 575 Week 2 Assignment Marketing Plan
  Evaluation

• How do vision, mission, and goals differ? How do
  each of these relate to the development of a
  marketing strategy?
• Discuss the factors involved in reviewing the
  competition. Should you remain industry-focused
  or should you remain product-focused? Why?

• Faculty will assign a case study from the
  textbook for your Learning Team. Your team will
  function as a consultant to the company you
  choose to review. Your goal as a consultant is to
  evaluate the companys current marketing plan and
  recommend changes.

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MKT 575 Course Begins Education /
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• MKT 575 Week 3 Assignment Case Study

• MKT 575 Week 3 Reflection

• Discuss the positioning strategy. How effective
  is it?
• Based on the changes in the industry since this
  study was written, would you recommend changes to
  the targeting and positioning strategy? Why?
• What changes would you make?

• Discuss innovation and new-product strategies,
  customer relationships and strategic alliances,
  and branding strategies. Your discussion should
  include the topics you are comfortable with, any
  topics you struggled with, and how the weekly
  topics relate to application in your field.

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MKT 575 Course Begins Education /
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• MKT 575 Week 4 Assignment Case Study

• MKT 575 Week 4 DQs

• Read the instructions in the University of
  Phoenix Material Marketing Plan Evaluation and
  Recommendation Case Study Part 2 Target Market
  and Positioning Strategy Analysis located on the
  student website and select one option to complete
  the assignment

• Discuss the decisions necessary to developing a
  distribution strategy. What are the major types
  of channels? Provide an example of each type of
  channel.
• How are channel strategies evaluated? Why would
  channel strategies need adjustment? Provide
  examples

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• MKT 575 Week 5 Assignment Keurig Case Study

• Review the pricing strategies for consumer sales.
  Are these strategies appropriate in todays
  market? How would you change them?
• What kind of promotions for consumer sales does
  Keurig have? Are these appropriate? Recommend
  changes or additions.Format your paper consistent
  with APA

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MKT 575 Course Begins Education /
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