MKT 435 Slingshot Academy / mkt435cart.com

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MKT 435 Slingshot Academy / mkt435cart.com
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MKT 435 Slingshot Academy / mkt435cart.com

• MKT 435 All Assignments

• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper

• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper
• MKT 435 Week 2 Porsche Case Study
• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy
• MKT 435 Week 3 How Attitudes are Influenced

• Choose a company with which you are familiar.
• Prepare a 1,050- to 1,400-word paper in which the
  interrelationship between consumer behavior and
  marketing is discussed.

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MKT 435 Slingshot Academy / mkt435cart.com

• MKT 435 Week 2 Porsche Case Study

• MKT 435 Week 3 How Attitudes are Influenced

• Read the Porsche case study found in Consumer
  Behavior on pages 52-53.
• Write the answers to the following questions 1,
  2, 3, 4 and 6 at the end of the case. Use the
  worksheet to answer the questions. The paper will
  need to be 700 to 1,050 words in total length.
• Format the paper consistent with APA standards.
• Click the Assignment Files tab to submit your
  assignment

• Write a 1,050- to 1,400-word paper in which you
  write about the following scenario
•          What was your attitude about this
  course before it started?
•          What factors influenced that attitude?
•          How has your attitude toward the course
  changed now in the third week of class?

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MKT 435 Slingshot Academy / mkt435cart.com

• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy

•  
• MKT 435 Week 4 Examine a Communication Tool

• Write a 700- to 1,050-word paper in which the
  team discusses the following
•          A brief overview of the company and the
  product and its marketing strategy.
•          An examination and discussion of the
  external factors that influence the companys
  target market.

• Choose a marketing communication tool used by a
  brand about which you are passionate. Examples of
  Marketing Communications types are print
  advertising, press releases, brochures, flyers,
  banner ads, etc.
• Create a Poster Board presentation in which you
•          Present the communication tool

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MKT 435 Slingshot Academy / mkt435cart.com

• MKT 435 Week 4 Part II Consumer and Behavior
  Marketing Strategy

• MKT 435 Week 5 Consumer Decision Making Process
  Analysis

• Write a 525- to 700-word paper in which the team
  explains the roles of family, culture, and
  subculture influences on the companys target
  market purchasing behavior.
• Discuss how the company can use learning and
  perception theories in attracting and retaining
  target market members. Provide a brief
  description of the theory with specific examples
  of using it in a marketing communication strategy.

• Analyze a recent purchase decision you made using
  the steps in the consumer decision making
  process. The consumer decision making process is
  discussed in Chapter 14, pages 341-346.
• Submit a detailed outline in which you show the
  steps you took in making the purchase decision
  and the rationale behind each step. An example of
  a detailed outline can be found in the Center for
  Writing Excellence.

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MKT 435 Slingshot Academy / mkt435cart.com

• MKT 435 Week 5 Final Consumer Behavior and
  Marketing Strategy

• Create and present a 10- to 12-slide PowerPoint
  presentation of Part III.
• Develop a segmentation analysis of the companys
  target market. Address each variable of
  segmentation (geographic, demographic, behavioral
  and psychographic) that is significant in
  attracting the target market. Provide specific
  examples of product attributes and benefits for
  each segmentation variable identified as relevant.

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