6 Simple Way To Improving SEO Strategy Through Webmasters Tools

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6 simple way to improving SEO Strategy through
Webmasters Tools.
Presented By- Jeet Banerjee
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• HTML Improvements
• Content Keywords
• Change crawl rate
• Sitemaps
• Removing URLs
• Fetch as Google

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HTML Improvements

• HTML Improvement Section shows following issues
  
• Title problems Potential problems with the title
  tag on your pages, such as missing or repeated
  page titles.
• Meta description problems Potential problems
  with duplicate or otherwise problematic meta
  descriptions.
• Non-indexable content Pages containing
  non-indexable content, such as some rich media
  files, video, or images.

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• Where to get HTML improvement section and how to
  solve issue
• On the Search Console home page, click the site
  you want.
• On the left-hand menu, click Search Appearance,
  and then click HTML Improvements.

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Content Keywords

• Content keywords section shows following things
  
• 1. What keywords in our content have been
  identified by Google?
• 2. Key phrases which are used on your website
• 3. Keyword variations and significance
• 4. Top pages where a particular keywords
  appeared.

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• Where to get HTML content keyword section
• On the Search Console home page, click the site
  you want.
• On the left-hand menu, click Search Appearance,
  and then click Content Keywords.

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Change crawl rate

• Google allows us to set the rate at which we
  would like them to crawl our website. Things to
  note from Crawl GraphGenerally, we would like
  our website to be crawled as frequently as
  possible. If, however, there are some
  disadvantagesDisadvantages of Frequent Crawl
  Rate
• Googles frequent crawl rate is apparently
  slowing down our site.
• Frequent crawl rate also consumes lots of hosting
  space.

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• Change the crawl rate
• Click the gear on the Search Console Home page,
  click the site you want.
• icon , then click Site Settings.
• In the Crawl rate section, select the option you
  want.

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Sitemaps

• The Sitemaps section enables us to view all of
  the sitemaps that you have added (or Google
  found) These statistics can be seen by
  content-type, meaning Web, video, images and
  news.
• Sitemaps section shows following things
• Errors Google found with your sitemap, as well as
  warnings about potentially problematic issues.
• We reviewed your sitemap and made any changes,
• We can resubmit it.

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On the Search Console home page, click the site
you want to troubleshoot.
To resubmit a sitemap

• Under Crawl, click Sitemaps.

• Select the sitemap(s) you want to resubmit, and
  then click the Resubmit sitemap button.

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Removing URLs

• If we need to remove a URL from Googles index,
  we can use the Remove URLs feature in Webmaster
  Tools. This can be quite a very effective tool,
  but use with extreme care! Only use it to
  permanently remove a URL.

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• To remove your content from Google Search
• Open the Remove URLs page.
• Click Create a new removal request.
• Enter the relative path .
• Chose a appropriate option
• Click Submit Request.

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Fetch as Google

• To analyze a pages performance in the search
  engine results pages, the Fetch as Google tool
  is an excellent resource.
• Using the Fetch as Google tool we are able to
  discover how any page on our website appears to
  the Googlebot. This is very important because we
  are able to see which areas of a page are not
  rendering properly for the Googlebot and resolve
  them. If our webpages look good to the Googlebot,
  they are more prone to be shown in search
  results.

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• Here are the basic steps for Fetch as Google
• On the Webmaster Tools home page, select your
  site.
• In the left-hand navigation, click Crawl and then
  select Fetch as Google.
• In the textbox, enter the path component of a URL
  on your site that you want Googlebot to retrieve.
• From the grey drop-down, choose the type of
  Googlebot with which you wish to perform a fetch
  (or fetch and render).

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