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Title: BUS 620 Course Extraordinary Success/ tutorialrank.com


1
BUS 620 Course Extraordinary Success
tutorialrank.com
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BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Entire Course
  • ASHFORD BUS 620 Final Marketing Plan
  • ASHFORD BUS 620 Week 1 DQ 1 What is Marketing
  • ASHFORD BUS 620 Week 1 DQ 2 Marketing Strategies
  • ASHFORD BUS 620 Week 1 Assignment Tesco Case
  • ASHFORD BUS 620 Week 2 DQ 1 Buyer Behavior
  • ASHFORD BUS 620 Week 2 DQ 2 Customer Needs
  • ASHFORD BUS 620 Week 2 Industry Forecasting
  • ASHFORD BUS 620 Week 3 DQ 1 Braining Nordstrom
  • BUS 620 Final Marketing Plan

3
BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Industry Forecasting
  • ASHFORD BUS 620 Promotion
  • BUS 620 Industry Forecasting
  • BUS 620 Promotion

4
BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Retail Business Analysis
  • ASHFORD BUS 620 Space and Place
  • BUS 620 Retail Business Analysis
  • BUS 620 Space and Place

5
BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 The Exchange Relationship
  • ASHFORD BUS 620 Week 1 Assignment Tesco Case
  • BUS 620 The Exchange Relationship
  • Read the article Read the article Anonymous.
    (April 21, 2012). Supermarket sweep Tesco's
    travails. The Economist, 403(33). Retrieved from
    ProQuest.
  • In a 2-3 page paper, examine how Tesco might
    realign its marketing management to meet and
    anticipate changing customer requirements in the
    UK. On an international level, has Tesco
    adequately devised a marketing strategy to create
    a profit in the U.S. over the long- term?

6
BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Week 1 DQ 1 What is Marketing
  • ASHFORD BUS 620 Week 2 DQ 1 Buyer Behavior
  • What is Marketing? Marketing has often been
    defined in terms of satisfying customers needs
    and wants. Critics, however, maintain that
    marketing goes beyond that and creates needs and
    wants that did not exist before. They feel
    marketers encourage consumers to spend more money
    than they should on goods and services they do
    not really need. What is your understanding of
    the role of marketing and the marketing
    management process?
  • Buyer Behavior. The typical buying process
    consists of the following sequence of events
    problem recognition, information search,
    evaluation of alternatives, purchase decision,
    and post purchase behavior. What specifically do
    you do as a consumer in each of these stages in a
    high involvement purchase like buying a house or
    a car? List the four main psychological processes
    as discussed in the text and what should
    marketers do to manage these four psychological
    processes affecting consumer behavior?

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BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Week 2 DQ 2 Customer Needs
  • ASHFORD BUS 620 Week 2 Industry Forecasting
  • Customer Needs. Visit GE Healthcare
    (www.gehealthcare.com/). In context to the major
    points of chapter 5, define how GE is addressing
    the needs of their hospital customers by the
    design of this Web site? Where and what is GE
    doing right, what is GE doing wrong, and where
    can GE improve using marketing research? In
    context of chapter 3, where can GE improve using
    marketing research?
  • Industry Forecasting. Identify an industry of
    choice (Auto Industry, Healthcare, PC or
    Telecommunications). Using the PESTEL analysis
    from the readings, discuss and analyze the
    factors that may impact the industry and the
    successful marketing of a companys product, for
    example Ford Motor Company over the next five
    years. Which factors are perceived to be the
    biggest weaknesses of the industry? Which factors
    play to the industrys strengths? What are some
    opportunities for growth that could be
    capitalized upon over the next five years?

8
BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Week 3 DQ 1 Braining Nordstrom
  • ASHFORD BUS 620 Week 3 DQ 2 Marketing Segmentation
  • Branding Nordstrom. After reading the article
    Conservative Nordstrom to sell trendy Topshop
    fashions, respond to the following
  • How does this partnership fit into Nordstroms
    current brand management strategy? Will it appeal
    to its target markets? How will it allow
    Nordstrom to differentiate itself from the
    competition?
  • Is this a risky move for Nordstrom considering
    the downward sales trends for Topshop in the UK?
  • Marketing Segmentation. What are the different
    levels of market segmentation? Synthesize the
    segmentation strategies that manufacturers of
    personal computers should implement to attract
    both the Gen Y and baby boomer generation to
    increase their purchases of computers. Are there
    some examples of companies that have already done
    a good job of marketing across generations?
    Respond to at least two of your fellow students.

9
BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Week 3 The Case of the New Apple,
    Inc.
  • ASHFORD BUS 620 Week 4 Ad Compaign - Article
    Review
  • The Case of the New Apple, Inc. Read the article
  • Burrows, P., Satariano, A. (2012). Can Phil
    Schiller keep Apple cool? Bloomberg Businessweek.
    Retrieved from http//www.businessweek.com/article
    s/2012-06-07/can-phil-schiller-keep-apple-coolp2
  • Ad Campaign. Review the article
  • Stanford, D. (2012). Mountain Dew wants some
    street cred. Bloomberg Businessweek. Retrieved
    from EBSCOHost.
  • In a 2-3 page paper, answer the following
  • Is Mountain Dews advertising campaign directed
    at the right market segment, does it
    differentiate the product from the competition,
    and does it communicate effectively the product
    benefits? Explain your answer.

10
BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Week 4 DQ 1 The Role of Pricing
  • ASHFORD BUS 620 Week 4 DQ 2 Product Development
    Process
  • The Role of Pricing. Review the article
  • Mohammed, R. (2012). J.C. Penneys risky new
    pricing strategy. Harvard Business Review.
  • Is your own buying behavior influenced by coupons
    and sales?
  • Why do you think J.C. Penneys pricing strategy
    has not been successful as compared to other low
    price proponents like Walmart?
  • Product Development Process. Do an internet
    search of the new product development process of
    any product of your choice, and analyze the
    process for developing the product. Review the
    reasons why new products fail and make two
    specific recommendations to improve the high
    failure rate of new products.

11
BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Week 5 DQ 1 Marketing Channels
  • ASHFORD BUS 620 Week 5 DQ 2 Going Global
  • Marketing Strategies. Complete the Think About
    It activity in Section 1.2 of the text
  • Select a consumer product of personal
    interestone that you have purchased within the
    past six months. It can be anything, just as long
    you are familiar with the product and generally
    understand how it is marketed. Using the matrix
    model of marketing management in Table 1.2, fill
    in the cells of the matrix as completely and
    thoroughly as you can for the brand that you
    purchased. Be sure that your entries correspond
    to your perspective as a customer for this brand.
    I
  • Going Global. Identify the strategies for
    entering into the global market. Assess the
    strengths and limitations of each. Give an
    example of a company that has made a success of
    doing business in the global economy. What
    lessons from McDonalds success in the global
    marketplace are transferable across industries?

12
BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Week 5 Marketing in a Global
    Economy
  • ASHFORD BUS 620 Week 6 DQ 1 Proctor Gamble in
    Vietnam
  • Marketing in a Global Economy. Review the
    following article
  • Faris, S. (2012). Grounds zero A Starbucks-free
    Italy. Bloomberg Businessweek. Retrieved from
    Proquest.
  • According to the article, Italy poses a
    reputational risk for Starbucks. In a 2-3 page
    paper, examine some of the challenges Starbucks
    faces in addressing that risk.
  • Proctor Gamble in Vietnam. Review the article
  • Coleman-Lochner, L. (2012). PG plays
    kindergarten catch-up with Unilever in Vietnam.
    Bloomberg. Retrieved from http//www.bloomberg.com
    /news/2012-07-04/p-g-plays-kindergarten-catch-up-w
    ith-unilever-in-vietnam.html

13
BUS 620 Course Extraordinary Success
tutorialrank.com
  • ASHFORD BUS 620 Week 6 DQ 2 Creating a Plan
  • ASHFORD BUS 620 Week 6 Final Paper
  • Creating a Plan. Provide a brief overview of the
    product for which you are going to write your
    Marketing Plan. Why did you choose it? Which
    elements of the plan are you having difficulty
    with? What additional information would be needed
    to make the most informed strategic decisions for
    the future implementation of your plan?
  • Develop a marketing plan for the successful
    development, commercialization and introduction
    of any product of your choice in the market
    place. You are required to (1) analyze the
    general business situation in detail, including
    organizational strengths and weaknesses,
    environmental opportunities and threats, industry
    trends, and direct and indirect competition.

14
BUS 620 Course Extraordinary Success
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