Under the hood of website translation

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Under the Hood of Website Translation
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• If you are a smart marketer or an ambitious
  entrepreneur, chances are that words like website
  translation are not alien to you. You must have
  already grabbed the opportunity to make your
  product and brand stand visible and comfortable
  on a global stage. You must have started having
  conversations or strategies to shape your
  significant content formats like website or apps
  into a translation context.
• It is very helpful at this point to understand
  some details that go into the making of this
  magic called effective translation, the wonder
  called translation with a global impact.
• Have you covered aspects like content template or
  source code sharing with the service provider
  among other elements? It would help if your code
  or format, whether it is a word document or an
  in-CMS transition, aligns well with the overall
  translation process and expertise.

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• It would also assist in a major way if you make a
  clear and informed choice about some not-so-easy
  decisions well in advance and carry these
  postures throughout the association like, use
  of translation proxy or avoiding it picking
  development server, having or not having multiple
  instances, the repository of documents and the
  technical language (HTML or PHP) deployed in the
  process.
• Do not leave the task only to developers and
  translators. Website translation includes and but
  is not all about grammar and vocabulary only.
  Even punctuation or sentence construction or use
  of colloquial impact can be the game-changer.
  This is a realm that should incorporate
  linguistic experts and cultural natives to weed
  out any gross oversight or errors that might skip
  the eye of the technical professional.

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• Website translation and localization can seem
  like a one-off job but, in reality, it could be a
  real-time, iterative and a continuous process
  that could span other parts of the marketing
  chain and lifecycle easily. Be ready for the
  onerous demand that could arise from this nature
  and also make sure you pick a team that can
  deliver them. The process entails but is not
  limited to content. The layout of the new
  content, effective localization and visual
  characteristics matter equally when it comes to
  successfully translating a website. They should
  be envisioned in time and not addressed as a
  quick-fix or knee-jerk treatment.
• Testing is a crucial ingredient to facilitate a
  smooth and actionable translation process. This
  should be both functional and user-oriented. Just
  ensuring that the content appears in a specific
  language is not enough unless the user can relate
  to the website in a way that is easy, engaging
  and familiar.

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• Accessibility is usually an afterthought for many
  translators. But in this Internet-dominated age,
  SEO context and Meta tags or Metadata are very
  important in driving the right traffic and
  optimizing visibility. Onboard a language service
  provider that thinks of these parts as an overall
  strategy and not as an add-on.
• Images, cultural nuances, choice of appropriate
  words, confirming the connotation of a slogan
  etc. are some more areas that need more than a
  technical approach to the translation process.
  One should have a team or an expert who can point
  out misalignment or misinterpretation
  possibilities for a new audience before they blow
  out of proportion.
• Have a consistent strategy, both for website
  translation and localization and also for
  aligning it well with the overall branding
  framework.

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Thank You...