50 Marketing Ideas

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50 Marketing Ideas

• Creation of engaging content is always a
  challenge for content marketers as content
  creation is a tough job. Producing unique content
  every time is not only a taxing job but you may
  also get short of new ideas. The list below gives
  ideas for creating more and more content using
  various mediums so that you never run short of
  content and always keep your audience engaged and
  remain in steady contact with your readers which
  is very essential in the current times.
• http//infostreamusa.com/

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Guide to creating great content

• Bring out the best things about your products or
  services
• Create content that tells the benefit of using
  specific products or service or lets the reader
  know the advantages of things related to your
  field

3
Tell People about Dos and Donts of any
product or service you specialize

• If you know things your readers should avoid in
  order to remain safe. then dont keep it to
  yourself. This will definitely increase your
  authority on the subject.

4
People do like to know about the things to do
to get maximum out of anything

• Be it marketing or cooking, people like to know
  the strategies that can bring out the best of
  their efforts. If you know anything that will add
  value to the effort, then bring it in front of
  people.

5
Create a Knowledgebase

• Answering questions that people might have in
  their minds or would like to know the answers of
  clears doubts in the minds of people and they are
  more likely to trust you.

6
Bring out the current stories related to your
field

• News stories, events and trends related to the
  field are a great source of informative content
  and they can prove to be a great medium to keep
  your audience engaged.

7
Discuss future trends which might have an
impact

• Enrich the knowledge of your readers with the
  upcoming trends which might have an impact on the
  industry in future. This helps in keeping your
  audience informed an engaged.

8
Pamper your audience with offers and promotions

• The option to get something extra out of any
  product or service has always impacted buying
  decisions of the users. Use this as an asset for
  your sales efforts.

9
Help your readers make an informed decision

• Making your audience aware of the products
  and services and their merits and demerits helps
  in the process of making an informed decision. If
  you are giving out this information yourself then
  the chances of conversion increase considerably.

10
Use Snap chat as a tool to create content

• Visual content is more appealing to the audience
  and what better medium than snapchat to let your
  audience see the inside view of your business and
  regular activities.

11
Give viewers as closer view of your business

• We are nosy by instinct and the curiosity to
  know how the things are actually made or produced
  has always fascinated people. Give your viewers a
  tour of the process to build their trust.

12
Use pictures to create your stories on Instagram

• Instagram has come out as a very strong medium to
  engage viewers. People spend a lot of time on
  Instagram and making your brand popular through
  visual appeal is easier there.

13
Use various events, conferences, seminars for
creating relevant content

• Everyone doesnt have the time to attend every
  event personally but getting inside information
  of the events always helps and people closely
  follow the reviews of such events. This could
  help you in creating more content which is liked
  by readers.

14
Opinions matter to people and hence surveys
always help

• Doing online surveys has become easier these days
  and the participation of people is also usually
  very high. Get the juice out of the surveys and
  use the result for your content. This can help in
  getting great viewership.

15
Be it movies, hot places or books, people want
to know about the best

• Top 10, Top 20 or Top 50 whatever be the number
  but people are always interested to know about
  the best places to visit, best books to read or
  best movies to see. Creating such a list can get
  you more viewership easily.

16
Be a twitter bird

• There is no denying the fact that twitter is one
  of the highest followed site for the current news
  and trends. Create a twitter handle which gives
  out crisp content to engage your readership.

17
Cash on the potential of Guest Blogging

• Guest blogging has many advantages and you can
  harness them to increase traffic to your website.
  You can invite guest bloggers from your industry
  to blog on your website and in this way you can
  get more exposure to a wider audience.

18
Create content showing step by step
demonstration of the making process

• People love to know how things are prepared.
  You can indulge your viewers by showing them step
  by step procedure of how things are done in your
  business so that they get an in-depth view of the
  advantages of your product.

19
Give your audience a guided tour of the unknown
facts of your business

• There are many processes in any business which
  are inaccessible to the users which they would
  like to know. Post videos of such processes and
  it would increase your interaction with your
  audience.

20
Explain the Nitty Gritty details of businesses

• Readers love to know hidden aspects of business
  which are usually kept under wraps. Give your
  readers some of these interesting details so that
  they remain interested.

21
Write product reviews

• Product reviews are the medium to tell about
  specific qualities of any product and encourages
  people to try them. Post product reviews of some
  of your products so that people can know about
  the hidden qualities in the product which usually
  get ignored.

22
Use Podcast as an effective medium of
communication with your clients

• Podcasting has emerged as a very powerful tool
  to establish regular communication with
  widespread audience. Utilize the power of
  Podcasting for creating a regular channel of
  communication.

23
Use Podcasting for posting interviews

• Interview based podcasts can attract your
  audience to listen to the things said by famous
  personalities or experts in any specific domain.
  You can use this medium to attract your audience.

24
You can use podcasts for posting daily or
weekly tips

• Podcasts can be used as a great medium for
  posting daily or weekly tips about any specific
  product or service. This will help in
  establishing you as an authority on the subject.

25
Convert your blogs into podcasts

• Podcasts are easy to listen and less time
  consuming and hence the users can easily listen
  to them. You can use this medium to make your
  blogs more accessible to your audience.

26
Use podcast for answering questions posted by
your audience

• Podcast can be an effective medium to clear out
  the doubts raised by your audience and you will
  gain more credibility in the eyes of your
  audience. A trusted business has a much higher
  rate of conversion.

27
Take advantage of popularity through YouTube
videos using your podcasts

• Podcasts can easily be converted into engaging
  YouTube videos using some images and your podcast
  audio. This will give you much more exposure
  without putting a lot of extra effort.

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YouTube Videos can easily be converted into
Podcasts

• Creating content continuously is a very taxing
  work. But, converting your YouTube videos into
  podcast is very simple and yet it will give the
  same content exposure with a different medium and
  help you get more visibility.

29
Create more awareness in the public about your
product or services

• You as an industry insider may be knowing much
  more about specific products and services than
  your audience. Do not keep that knowledge to
  yourself. Instead make it known to public with
  your posts. This will not only give you more
  content material but also increase your exposure
  to public.

30
Bust common myths or misconceptions

• Every industry has few things which are not fully
  known to people. People may have myths or
  misconceptions about few things and you can bust
  them with your posts. This will make also add to
  your credibility on the subject in the minds of
  your audience.

31
Bring out industry specific news in front of
the public

• In this age of 24 x 7 news many a times important
  industry specific news is never able to get their
  prime spot and get shadowed. You can make your
  audience aware about such events and keep them in
  the loop.

32
Present Case studies and their results

• Case studies are a very good way of understanding
  how a particular thing works in a practical
  environment. You can present your industry
  specific case studies to show the impact of any
  new development. This will give freshness to your
  content and establish your authority on the
  subject.

33
Share relevant stories of your clients or
customers in your blogs

• Sharing the examples of your customers or
  clients in your blog not only gives your clients
  a good feeling but your audience is also to get a
  better understanding of the scenario as they can
  easily relate to it.

34
Create Facebook Polls

• Facebook is a highly popular social networking
  site which is used by most of the people.
  Creating industry related polls on Facebook can
  give you larger audience and following and you
  can even use the results as a blog post on your
  website which may even increase traffic to your
  website.

35
Compare various products and services

• People like to understand the difference between
  various products in the same category and their
  specific qualities and advantages. Give them this
  knowledge and it will increase your readership.

36
Infographics have a great appeal

• Infographics are visually very appealing and
  engaging too. Make good infographics and post
  share them at various sharing sites to get
  backlinks to your website.

37
Respond to various blog posts and articles

• Responding to various blog posts and articles
  also keeps you active in the scene and the
  chances of increasing your readership also
  increases.

38
Create tutorial Videos

• Videos are the best medium to interact with your
  audience. Use this medium to regularly post
  videos in short tutorial form to show people how
  specific products can be utilized at their
  maximum capacity or how to do things rightly.

39
Get active on popular QA sites

• Answering a specific industry related question
  can make you an authority on the subject and you
  may get more following. So, get active on popular
  QA websites so that you can get to know what
  people like to know

40
Do not lose hold on the trending topics

• Current trends are very important for
  attracting more and more people to your website.
  Always keep yourself informed of the current
  trends so that you can utilize it for creating
  more content which can attract people.

41
Post PDF guides for more product information

• Create awareness about the correct usage of
  your product through PDF guides so that the users
  can utilize it better. This will create better
  response to your product.

42
Use Statistics as a Tool

• People love stats as they can easily
  understand the product through numbers and
  graphs. Utilize the power of statistics to
  highlight the current trends and usage. This is
  easily shareable and gives you good traffic.

43
Encourage your clients or customers to share
their product experience through videos

• This will make your product more reliable in
  the eyes of your prospective clients and
  customer. You can ask your customers to share
  their product experience through videos on your
  site.

44
Write industry best practices

• Making your customers about the industry best
  practices and showing them that you are using
  them yourself to make your products makes you
  more trustworthy in their eyes. Use this medium
  to boost your products credibility.

45
Understand the requirements of your customers
on public forums

• Make your products more customer centric by
  asking them what do they exactly expect from your
  product. This is a proactive approach in
  achieving greater customer satisfaction and
  presenting yourself as a valued brand.

46
Create a Buyers Guide

• Many a times buyers are ignorant of the exact
  requirements a product is going to fulfill and
  they spend more than they should on a product or
  the product doesnt get fully utilized by them.
  You can create a buyers guide training your
  customers about specific things to look for in
  the product. This will also increase your
  interaction with your audience and help in
  building trust.

47
Tabulate the essential tools or products
required for specific purposes

• Giving out specific information to your
  audience is always helpful. You can create lists
  of tools or products required for using anything.

48
Create Checklists

• Checklists are very helpful for the users to
  understand that they have everything they require
  for utilizing something completely or have
  gathered all the things required for the process.
  Create checklists related to your products for
  your customers.

49
Write a beginners guide for your new customers

• Everybody wants new users to try their product
  or services. But, if the users are new then they
  might not be very sure on how to use a specific
  product better. You can create a users guide to
  raise awareness about your product so that you
  can have more customer.

50
Create Slideshows

• Slideshows are easy to understand and follow.
  They are creative and engaging. You can create
  slideshows for your products or services and
  share them on various sites to attract new users.

51
Explain technical terms related to your business

• Technical terms which are common for you may
  not be so obvious for your customers. You can use
  various forms to explain such terms to your
  customers on your website or blog. This will
  serve as a knowledgebase and keep your audience
  connected.

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Learn more at InfoStreamUSA.com or bycalling
567.686.1040.
InfoStream Solutions is a full-service web design
and Internet marketing company based in the
Toledo, Ohio, area serving customers in Northwest
Ohio, Southeast Michigan and beyond. InfoStream
does more than build beautiful, functional
websites. The company leverages the Internet to
make business better.