Title: COM 339 Begins Education / snaptutorial.com
1COM 339 Course Seek Your Dream / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
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2COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 1 DQ 1
What media technology has had the biggest effect
on your life? Why? What is your prediction for
the next big trend in media technology? Defend
your answer
3COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 1 DQ 2
If you had an unlimited budget but limited time
to create an advertisement, what step or steps in
the advertising research process would you
emphasize and de-emphasize? Explain why.
4COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 1 Individual Assignment
Communication and Information Management
How does media technology affect culture and
society today? How has media technology
influenced older forms of communication? What is
the purpose of advertising research? How do
advertisers attempt to fulfill this through
research? What steps do they take?
5COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 2 Team Assignment Print Media
Presentation
o Date the media types launched their websites,
became active on the Internet, or became active
in social media integration o Dates of mergers
with other newspapers, magazines, or publishers
to form a large media conglomerate How do these
challenges affect advertising in the
organizationsoutside companies advertisingand
advertising for these mediacompanies promoting
themselves to others? What innovative advertising
strategies have these companies engaged in?
6COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 3 DQ 1
Choose two vastly different products aimed at
different demographics. What electronic media
would you use to advertise to the diverse groups
associated with these products? Why? What special
considerations would you need to weigh before
settling on an electronic advertising strategy
for these products?
7COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 3 DQ 2
Are certain types of products better suited for
print advertising as opposed to electronic media?
Explain why or why not.
8COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 3 Team Assignment Electronic Media
Presentation
o Dates of mergers with other radio stations,
record production companies, motion picture
companies, or television networks to form a large
media conglomerate o Date the media types
launched their websites, became active on the
Internet, or became active in social media
integration
9COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 4 DQ 1
What types of social media do you participate in
online, such as Facebook, MySpace, Bebo,
LinkedIn, or Twitter? Which social media sites
do you use regularly? Has this phenomenon changed
how you communicate online or offline? How?
10COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 4 DQ 2
A lot of information is on the Internet. For
which type of information might you consult the
Internet first? For which type of information
might you consult the Internet last? Why is there
a disconnect between the information you trust on
the Internet and the information you do not? What
role do ethics play in your decision to consult
or not consult a website? Is this more about
privacy than ethics?
11COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 4 Individual Assignment Internet
Code of Ethics
How do ethics influence Internet advertising? How
do ethics influence advertising in general? What
ethical issues does advertising on the Internet
raise? Your task is to develop a code of ethics
for Internet advertisers. Include the five
ethical principles from Ch. 17 in The Dynamics of
Mass Communication.
12COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 5 Individual Assignment Advertising
Creation Assignment
COM 339 Week 5 Assignment Advertising Creation
13COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 5 DQ 1
Think of three different types of advertisements
and their respective media. How would these
advertisements look, feel, or sound if they were
transformed into a different media? Why do you
think the creators settled on that type for the
advertisement?
14COM 339 Course Seek Your Dream / snaptutorial.com
COM 339 Week 5 DQ 2
Think of a well-known product or company. What
are the different types of advertising this
product or company does? How do these
advertisements create unity?
15COM 339 Course Seek Your Dream / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com