What is Brand Loyalty

1
What is Brand Loyalty?
2

• Brand loyalty is the tendency of consumers to
  continuously purchase one brand's products over
  another
• Customers trust the brand which filters to the
  products produced by the brand or distributed
  under the brand name.
• It is derived from customer satisfaction and
  brand consistency which results in the
  all-important trust.

3

• Brand Consistency
• Consistency of brand positioning is very
  important in building brand loyalty
• Brands and Pricing
• Low price does not result in loyalty and, in
  fact, brand loyalty enables companies to attain a
  higher price for their products than competitors. 

4

• Loyalty is often Misunderstood
• loyalty was stronger than just product features.
• Trust and Loyalty
• Trust is significantly important in building
  loyalty
• Protecting a Brand Image
• Protecting the image of the brand is essential to
  the value of brands
• A brand image is often destroyed through brand
  dilution.

5

• Brand loyalty is of extreme value to
  organizations and leads to increased demand and
  higher profits.

6
Thank You!

• Develop your brands unique essence through our
  branding solutions. Get in touch with us today!
• Visit us - http//www.brandharvest.net/aboutus.htm