5 Main Benefits of Loyalty Proframs

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Introduction
Loyalty program is a marketing strategy to
attract and encourage customers. A successful
Loyalty Program provides an insight ,and helps to
build customers relationship, not only for
interest individual customers but also an
encourage those customers to take specific action
from different business goals.
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Loyal customers they dont just come back ,
they dont simply recommend you , they insist
that their friends do business with you.
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Top five benefits of loyalty Program
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Retaining existing customers

• Companies use Loyalty Programs to retain their
  existing customers. Companies generally map users
  in such a way that those who have a history of
  good purchase, can get the maximum benefits.
  According to a data, it has seen that existing
  customers spend 67 more on average than a new
  customer.

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Gain Competitive Advantage

• A customer has always a tendency to buy from a
  company which offers something more and extra, By
  choosing a unique loyalty program, a company can
  lure its competitors customers towards its side.
  Thus a company can gain competitive edge over its
  competitors.

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Get New Users

• Using a good loyalty program which provides value
  to its users, a company can acquire new users as
  well as retaining existing users. The more users
  get engaged with a brand, the bigger the brand
  becomes.

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Build Strong Relationship

• Companies use loyalty programs to build emotional
  attachment with its customers. By showing
  customers how much value companies provided, they
  create a genuine relationship with their users,
  which in turn help any brand to become bigger and
  greater.

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Improve Brand Reputation

• Companies use loyalty program to provide
  customers some exciting offers, great deals, gift
  vouchers etc, which encourage customers to
  associate with that brand. With this companies
  take their brand reputation to a new heights.

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Conclusion

• A loyalty program has plenty of benefits for a
  company irrespective of its size and brand. But
  most of the companies use same kind of loyalty
  programs which yield negative results to their
  brand. A company or brand should create a unique
  or distinct loyalty program for achieving maximum
  benefits. For that, a company can seek expert
  ideas, there exists various loyalty program
  companies who provide loyalty services for
  different companies.

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