Top 10 Lead Generation Strategies for Your Business

1
Top 10 Lead Generation Strategies for Your
Business
2
Lead generation is any company's lifeblood, and
coming up with a strategy to increase and sustain
leads is important if you want to maintain
revenue and growth.
3
 Here are Top 10 strategies
1. Build social media relationships. There's no
denying that social media as a lead generation
tool is a powerful way of building and nurturing
relationships. Stop using it mainly as a
broadcast tool, and instead rethink influencing
and provide value to your prospects by reaching
out to and engaging various communities. 2.
Seminars and webinars. For most B2B lead
generation environments, one of the most
effective tactics involves face-to-face education
through seminars and webinars. When prospects get
to see and hear that you provide valuable advice,
instant affinity usually follows. If you manage
to provide a solution for the particular
challenges they are struggling with, you'll be
sure to build strong relationships with your
audience and position your brand as a
thought-leader and an industry expert.
4
3. Make lead scoring dynamic and
behavioral. Consider what makes a lead
qualified, and work on enhancing lead scores with
information beyond demographics. Focus on how the
individual reached your website and other actions
they've taken, as you calculate your scores. 4.
Supplement inbound tactics with
outbound. Inbound strategies like content
marketing are strong channels, and should be
maximized to a point. But, beyond that, inbound
tactics need to be supplemented with outbound and
other paid channels to create sustainable demand
and growth. Diversify your lead generation
techniques to maximize your results. 5.
Collaborate with sales. Engage early with your
sales teams and continuously seek their
qualitative feedback-combining it with your own
quantitative analysis will determine how you
should adjust your investments and targeting
efforts to generate the most dynamic mix to fuel
sales.
5
6. Optimize website conversions for lead
generation. A well-performing website converts
7 to 14 of visitors and is optimized for this
goal. Most people think that beautiful websites
are better, but studies show that even less
attractive yet functional websites can be just as
successful-if not more successful at converting
leads. 7. Guest blogging. An effective tactic
for generating leads for small businesses, in
particular, is guest blogging on popular
industry-related websites. 8. Mobile is the
place to be. In 2015, Mobile surpassed desktop
in terms of global usage. People are spending 3
hours more per day on their mobile phones, to the
point where time spent on mobile is about to beat
time spent watching TV.
6
9. Understand buyers' needs. In 2016, companies
that are actively focusing on their customers'
buyer personas are most likely to win. 10. Earn
an audience with content marketing. There are 75
billion pieces of content, 8 billion photos
uploaded and shared, and 500 million Tweets
posted each day. This is a clear sign that we
live in a world that consumes a vast amount of
digital content. This also implies that content
marketing is undoubtedly a great way to grow
brands.
7
The digital age has certainly opened up various
channels and different ways of generating leads.
Leveraging a B2B lead generation company can help
you take advantage of all the opportunities that
technology has to offer.
8
Machalek Communications, Inc. is a B2B direct
marketing company that specializes in e-mail
marketing, print marketing, and list-rental
services in five niche markets Dental,
Veterinarian, Bars, Restaurants and
Park/Recreation and School industries.
Visit http//machalek.com/ for more details
GET IN TOUCH Machalek Communications, Inc 12550
W. Frontage Road, Suite 220 Burnsville, MN
55337 Phone Toll Free800-846-5520 Local952-736-8
000