Lead Generation With LinkedIn

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Generating Leads with LinkedIn

• DATE 28-06-2022

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Why Leads are Important?

• It is critical for a Business to generate leads
  in order to succeed. Most firms will lack the
  sales and consumer base necessary to develop
  without leads. Customers are fickle, so companies
  cant count on their instincts. They must use
  strategies in order to attract the types of
  consumers they wish to have.
• Without such a strategy, a company will be unsure
  as to what kind of people it should be targeting
  and without this identity, most companies will
  have trouble generating leads.Typical businesses
  need a constant influx of potential clients to
  maintain their success.

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Why to Focus on LinkedIn?

• LinkedIn is the largest professional network in
  the world. The site is a great fit for
  businesses, not only to promote themselves but to
  establish connections and build relationships.
  LinkedIn is the best website to attract top
  talent to your business. LinkedIn company pages
  offer a dedicated careers page, which allows you
  to showcase your open job opportunities to the
  right people. As well as directing potential
  employees to your business, LinkedIn is a great
  place to look for top prospects.
• LinkedIn is the most successful social media site
  for a business, in terms of networking and
  finding new talent. In conclusion it is highly
  recommended a company, no matter how big or
  small, has a LinkedIn company page and makes sure
  to keep it updated as much as possible to get the
  most out of the website.

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Using LinkedIn to Power Your Business

• Use LinkedIn as a Networking Tool - To take full
  advantage of LinkedIns networking capabilities,
  you need to do three things
• Connect with people
• Build an all-star profile
• Interact with others
• Use LinkedIn as a Publishing Platform - LinkedIn
  is an excellent resource for content creators.
  Not only can you post status updates and link
  back to content on your site, you can also use
  LinkedIn as a native publishing platform and
  create exclusive content for your LinkedIn
  audience. LinkedIn is the only social media
  network that you can use as a publishing platform
  for articles.

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•  Use LinkedIn for Online Reputation Management -
  Obviously you want content from your site to
  rank, but its also a best practice to claim all
  the social profiles you can in your business
  name even if you dont plan to be extremely
  active on them. This is because social media
  profiles, including a LinkedIn profile, almost
  always show up on the first page of search engine
  results for a business (or individuals) name.
• Generate Leads, Drive Conversions - LinkedIn
  users have buying power 44 earn more than
  75,000 in a year. You can form strategic
  partnerships 61 million LinkedIn users are
  considered senior-level influencers.

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Generating Leads with LinkedIn

•  Make sure your executives have a strong LinkedIn
  presence -
• "Executives are trendsetters. They can make
  statements about what they stand for, and in many
  cases, develop a strong following in relatively
  short order. Krawcheck uses LinkedIn wisely,
  leveraging the platform to promote content from
  her own investment company while also liking or
  sharing other relevant financial content geared
  towards women. Ultimately, Krawcheck uses
  LinkedIn to build a personal brand and help her
  followers find valuable content related to
  investing and women in finance. Ideally, your
  executives should be doing the same.
• Create a powerful LinkedIn Page for your business
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• Once you've ensured your own executives have
  a strong LinkedIn presence, it's time to
  cultivate an impressive page.You'll want to
  ensure your page is active, with
  thought-provoking content and contributions to
  conversations already happening on LinkedIn.

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• Post relevant content and updates
• To ensure your LinkedIn page and profile are
  strong, consider posting various content types,
  including video. Featuring this industry-relevant
  content can help you position yourself as a
  knowledgeable source and establish relevance and
  credibility with potential customers. When youre
  recognized as an insightful, valuable source,
  youll begin to develop connections with
  like-minded professionals that fit your ideal
  customer profile.
• Join LinkedIn groups your clients and customers
  are in. --
• LinkedIn, at its core, is a social platform
  like any other. Just as you can on Facebook,
  users can create groups centered around
  industry-relevant interests, and you should join
  these groups and have conversations with other
  professionals. You can post content and updates
  to encourage discussions about relevant topics or
  simply talk about the services you offer.

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• Ensure you have strong sales and marketing
  alignment.
• You're likely all too familiar with the
  recent shift in consumer buying behavior.
  Nowadays, customers are researching online ahead
  of time and typically use marketing content to
  inform their purchasing decisions before even
  reaching out to a sales rep.
• Shriber describes the shift like this "What
  you're seeing now, is consumers are becoming more
  savvy about learning about products and services
  that they need and progressing deep into the
  sales process before they reach out, raise their
  hand, and say that they need help."
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  THANK YOU