Designing Tips That You Can Follow Before Print

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Designing Tips That You Can Follow Before Print
Presented By Brochureguru India
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Planning Content Carefully
Like any other advertising tool, a handout always
has its limitations. You will only have four or
six panels of paper on which to put your
message. With the loads of data about your
company, you only have to pick the best ones to
include. Otherwise, you may make the brochure
unattractive and overloaded. A significant part
of brochure designing involves picking only the
most essential content.
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Keeping The Desired Output In Mind
The size of paper is one of the most important
aspects to be decided. This is because size has
an impact on how images and text are
rendered. Once you have paper size and folding
specifications, you need to pick images, designs
and fonts that fit best. If you do not start with
the end in mind, you may have to shrink or
stretch your design elements which may distort
the end result.
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A Creative Cover Is Necessary
The most important part of brochure designing is
the front cover. This is the first part people
see and will convince them to either pick up your
promotional material or go past it. It should
therefore be the part that should receive the
most creative attention. It is recommended to put
images and catchphrases in this section and steer
clear of substantial text and small fonts.
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Using High Resolution Images
Don't imagine that images that you see on your
computer screen will come out just as they appear
when you print them. Some images that look good
don't print well. One should always go for high
resolution images when designing
brochures. Anything that is 300 dpi and above
would be a good choice.
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Choosing The Right Colours
Promotional materials with a lot of colours can
be very expensive. So, you got to choose your
colours very carefully, such that the expense is
less and at the same time its attractive. Studies
suggest that people are more likely to respond
to a colourful brochure than its monochrome
counterparts.
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Let Colours Stretch Over Borders
You can't expect a cutting machine to always make
accurate cuts if you've ordered hundreds or
thousands of pieces. To make sure your design
isn't compromised, let your page color go beyond
the regular print borders of the printing
paper. If cuts are a little off the mark, you
won't end up with a thin uncolored line on the
sides.
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