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BUS 300
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BUS 300 Slingshot Academy
Education must, be not only a transmission of
culture but also a provider of alternative views
of the world and a strengthener of the will to
explore them
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BUS 300
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BUS 300 Slingshot Academy
BUS 300 Quiz 9 ch.17 and 18
1. Branding is about 2. A practice
among some news editors because of the
proliferating raft of product placements in the
media is to 3. A major difference between
public relations and marketing is that 4.
If you've received publicity in a magazine or
newspaper, what can you produce to extend the
impact from that coverage? 5. It's fair to
say that advertising has in the past 40 years 6.
If public relations practitioners see
themselves as key players in IMC, they must
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BUS 300
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BUS 300 Slingshot Academy
BUS 300 Week 2 Quiz 1
 1. Evidence of the prominence of public
relations includes 2. Savvy individuals
and institutions must recognize the importance 3.
In a 2004 study by the search firm Heyman
Associates, which of the following was NOT a
characteristic of successful PR leaders? 4.
Which of the following are among the five actions
Professor Melvin Sharpe indicates can "harmonize"
relations between individuals and
organizations? 5. To effectively
communicate with a public, it is important to
recognize that
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BUS 300
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BUS 300 Slingshot Academy
BUS 300 Week 4 Quiz 3
1. Similar to other top-level managers,
public relations managers need to 2.
According to a 2008 survey, which of the
following is true today about the practice of
public relations in the United States? 3.
For agencies, budgeting relies on which of the
following? 4. The section of a public
relations plan that provides an overview is
referred to as 5. Professors James Grunig
and Todd Hunt said public relations practitioners
perform what organizational theorists call a(n)
________ role.
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BUS 300
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BUS 300 Slingshot Academy
BUS 300 week 5 Quiz 4
1. A complex legal issue in Internet law is
cybersquatting, which 2. A body of law that
is particularly relevant to public relations
writers centers around 3. Assume an
employee is fired for committing an illegal act.
The employer announces the cause for the firing
in an accurately written e-mail. The court agrees
the content of the e-mail is true yet, it rules
that the employee was libeled. The ruling
challenges the long-standing belief that
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BUS 300
www.snaptutorial.com
BUS 300 Slingshot Academy
Education must, be not only a transmission of
culture but also a provider of alternative views
of the world and a strengthener of the will to
explore them
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