2017 Search Engine Marketing Trends

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• SEO Ottawa - Digital Marketing Company Soap
  Media

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2017 Search Engine Marketing Trends

• Search engine marketing trends come and go.
  Because marketing trends tend to change every now
  and then, wise search engine marketing firms
  should always exert extra effort to research and
  predict what's coming in the following months in
  order to stay on the track. Here are some search
  engine marketing trends that you should look
  forward to this 2017.
• The only constant thing on Earth is change. This
  is also true with the search engine marketing
  industry. Search engine marketing industry
  continuously evolves. Marketing trends are also
  changing every now and then. If you are a
  faint-hearted person or you can't easily adjust
  to changes, this industry may not be the best for
  you. In order for search engine marketing firms
  like SEM Ottawa to thrive in this industry, they
  must be savvy enough not just to go with the
  current marketing trends but also to predict the
  future trends.
• Below are some of the anticipated issues and
  trends in search engine marketing this 2017.

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PPC will Become More Expensive

• Pay per click or PPC is considered as one of the
  most effective marketing strategies used by
  different businesses today. Because of its
  effectiveness, more and more companies jump into
  the PPC arena. With the continuous increase in
  the number of large scale companies with huge
  marketing budgets, PPC is expected to become more
  expensive. More and more larger companies are
  also willing to spend higher amount on PPC not
  just to boost their sales pipeline but also to
  improve their brand visibility online. This will
  give a negative impact to the small- to
  medium-sized businesses.
• As the PPC costs rise, small- to medium-sized
  businesses can no

longer afford to compete with larger companies in
the PPC arena, leaving them no choice but to turn
to search engine optimization to achieve positive
marketing results.
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Optimization will Focus More on Google

• Google is the largest search engine platform
  available today. In the United States alone, half
  of the searches are done using Google. Where ever
  Google goes and whatever trends Google releases,
  the other search engines will follow. This year,
  organic SEO will be focused more on optimizing
  for Google.

Smart search engine marketing firms will no
longer rely on tricking Google using the most
up-to-date algorithm. Instead, they will focus
more on using the "piggyback" approach in making
their clients' sites better both for the users
and for Google.
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Interest in Organic SEO will Increase
With higher PPC costs, larger companies are
expected to dominate paid ads search results. If
most of the companies displayed in the search
result page are the giant ones, people will think
that these companies are shown in the page not
because they are the best in the
industry but because they are just wealthy enough
to invest on paid advertising. In fact, almost 85
percent of users tend to ignore the paid listings
when searching for services or products online.
Plus, up to 87 percent of commercial clicks are
done on natural search results.
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• The organic SEO will give higher return on
  investment as compared to paid advertising. Just
  recently, Google announced that it will consider
  page relevance when deciding which ads to show.
  This means that companies still have to consider
  doing at least some basic organic SEO to make
  their PPC campaigns effective.
• This year, smart companies will no longer ask
  search engine marketing services firms about
• "what have they done for their company lately".
  Instead, they will ask the firms to "prove what
  they have done for their company lately".

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• Ottawa, Ontario, Canada
• Contact no 613.818.3499
• Site http//www.soapmedia.ca
• Email jesse_at_soapmedia.ca