Title: Best practices for E-Commerce websites in 2017
1Best practices for E-Commerce websites in 2017
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2Call (91) 99041 53672 Email
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Website www.kinsh.in
3Best practices for E-Commerce websites in 2017
1
- The trend of businesses going online to reach a
global audience has been growing over the past 5
years and will continue to grow further in 2017. - Along with businesses going online to create
their identity on the Internet and to showcase
their products and services, most businesses have
started selling their products and services
online too through e-commerce websites.
4Best practices for E-Commerce websites in 2017
2
- The e-commerce industry has seen a lot of changes
over the years in terms of scale, reach, type of
products being sold and service quality. - Today there are not just the large multi-brand
e-commerce players like Amazon, Flipkart or
Snapdeal in the market, but also specialized
e-commerce players like Pepperfry, Urban Ladder,
Zivame, CaratLane, BlueStone, etc. - The strategies adopted by all these well known
e-commerce websites have also evolved with time.
5Best practices for E-Commerce websites in 2017
3
- International e-commerce websites have customized
their approach for a country like India due to
its sheer size and variation in the ways a
customer buys. - There are some practices that have worked well
for the successful e-commerce websites and some
practices that have not proven that successful. - Today, we will look at some of the best practices
that every e-commerce website must keep in mind
for 2017.
6Best practices for E-Commerce websites in 2017
4
- Customer-Centric Design
- Irrespective of the size of the company building
an e-commerce website to sell their products,
they must ensure that the design of their website
is customer focused and user friendly. - With the sheer number of users accessing the
internet through mobile devices, the website
should have a Responsive design.
7Best practices for E-Commerce websites in 2017
5
- Shopping Experience
- Having a customer-centric design is not the only
thing that will help an e-commerce website to be
successful. - Equally important, if not more is the shopping
experience a user gets on the website. The better
and easy the shopping experience in terms of
browsing the product and making a purchase, the
more likely it is for the customer to make a
purchase. - At the same time, post purchase experience like
exchange or return should also be great. This can
be a major driver of building customer trust in
your website.
8Best practices for E-Commerce websites in 2017
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- Product Range and Presentation
- Having great products alone will not help to sell
them online. These great products also need to be
presented in a great way to attract the
customers. - The products should be presented category-wise
(product grouping should be correct), should have
enough images (e.g. from different angles),
should have a detailed description (e.g. material
of the products, colours available, sizes
available, etc.). It is a good practice to
display similar products or related products
(e.g. accessories) on the product page. - It is also advisable to have customer reviews or
testimonials about the product to help
prospective customers make informed decisions.
9Best practices for E-Commerce websites in 2017
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- Payment Options
- E-commerce websites have been providing the
standard payment options of credit cards, debit
cards and internet banking along with cash on
delivery. - Due to change in user preferences and new modes
of payments available, it has become imperative
to provide options for various mobile wallets,
UPI as well as new payment methods that may be
introduced in the market. - It is also advisable to include Card payments and
mobile wallet payments on delivery along with
cash on delivery.
10Best practices for E-Commerce websites in 2017
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- Express Delivery
- A lot of large e-commerce websites have already
introduced fast and express delivery options to
enhance customer experience. - Express delivery will become a norm going
forward. - Any e-commerce company that has not been
providing an express delivery option must start
looking at ways to incorporate this in 2017.
11Best practices for E-Commerce websites in 2017
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- Reverse Logistics and Customer Service
- One of the most important part of customer
service post purchase is handling of exchanges or
returns. - It is imperative that an e-commerce website
publishes its customer service, exchanges
returns policies clearly on the website. - It is also advisable that the e-commerce business
provides seamless reverse logistics for exchanges
or returns.
12Best practices for E-Commerce websites in 2017
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- Kinsh Technologies has been helping businesses
worldwide in their e-commerce ventures and has
expertise in developing e-commerce websites. We
specialize in e-commerce website development.
Hire Meganto Developer India and WordPress Web
Development India from us to build your
e-commerce website.
13Visit kinsh.in for best web development services.
Call (91) 99041 53672 Email
mail_at_kinsh.in Skype kinshtech
Website www.kinsh.in