FACEBOOK LEADS ADS WITH OFFLINE CONVERSION DATA

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FACEBOOK LEADS ADS WITH OFFLINE CONVERSION DATA
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• One of the most popular and leading social media
  platforms, Facebook has just launched a new
  offline conversion solution for all the
  advertisers out there. This is being seen as a
  boon as Facebook Lead Ads will gain a whole new
  leash of accountability.

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• Social media marketing company, SoftTek
  Solutions, feels that by enabling campaign
  integrations with offline systems such as CRMs,
  POS or call centres, the advertisers will now be
  able to track conversion activity through the
  sales cycle and connect it back to specific
  campaign and lead ads.

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• Facebook Advertising is one of the strongest
  tools for lead conversions and this offline
  conversion tool will only make it more credible
  and advantageous. The advertisers can now tap
  this solution and enjoy the following advantages

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• Form a direct connect between facebook ads and
  results  The companies will now have the
  advantage of measuring and adjusting their
  campaigns based on real downstream metrics such
  as a sale in the store or a tele-booking

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• Gain insights  Re-targeting buyers of a certain
  category or a particular service will be more
  achievable and practicable. Also by connecting
  businesses to their CRM or call centres, the
  marketers get the attribution and insight they
  need to understand the non-digital outcomes any
  Facebook campaigns.

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• Create campaigns The new offline tracking
  solution will enable the advertisers to target
  high value customers from the prior month.
  Currently the marketers face various challenges
  on the conversion path. This includes phone
  calls, in-person meetings, in-store transactions
  etc. Now the advertisers can optimize the
  existing campaign and also create look alike
  audiences of lead ad segments using custom
  audiences.

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• If you too are looking for a way to use this
  offline conversion solution and give the needed
  impetus to your Facebook Advertising, come to the
  leading Social media marketing company, SoftTek
  Solutions.