Top 13 Tips to Increase Brand Awareness

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Producing a product successfully is one thing but
getting customers to buy it is another. Getting
customers to know about an existing product
requires use of appropriate marketing
strategies. Marketing is one of the most
important tasks that a business owner must
understand in order to remain relevant in
business. To ensure that your brand gets the
best visibility in the market, you should adopt a
wide variety of marketing strategies.

• ezTalks
• ezTalks is an online platform for trainings,
  online meeting and webinars. ezTalks offers HD
  video conferencing for face to face
  communication, a white board and an audio
  support. This platform can also be used for
  marketing.
• Using ezTalks is simple and easy. Start a meeting
  by using your favorite device such as phone or
  laptop to launch the program then invite friends
  or people through email, phone, or instant
  messages. Once you run the program, the webcam
  transmits your image to the screen. FYI, you can
  check how ezTalks webinar increases brand
  awareness.
• Use Websites

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• Use of websites for marketing has become popular
  with many businesses. Since most businesses,
  companies and homes are based online, internet is
  efficient and easier to meet customers. You can
  use the search engine optimization technology to
  increase the visibility of your website.
• Partner with other websites
• To promote your brand, link with other company
  websites by requesting for ads on their
  websites. In this way, you can increase internet
  traffic to your website.
• Social Media
• Create social media accounts for marketing your
  brand. Social media sites such as Facebook,
  Instagram and Twitter can help to increase the
  brand awareness. Increase your activity on these
  sites by creating multiple accounts and post
  pictures of the product there.

• Print media
• Whereas the use of print media may have declined
  due to the emergence of electronic
  communication, other customers still read
  newspapers and magazines. You can negotiate for
  lower advertising rates with newspaper companies.
  Design attention grabbing advertisements that
  conspicuously display the brand and explain its
  importance.
• Sponsor Events

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• Sponsoring public events such as golf
  tournaments, athletics and other celebrations can
  promote the awareness of your brand. You can do
  this by prominently displaying the brands name
  on posters and other exhibitions during the
  event. To minimize costs, you may partner with
  other institutions or companies to promote such
  events.
• Product display
• Appropriately display the product on the shelves.
  You can arrange the brands in such a way that
  they can be easily noticed by the customer. In
  addition, display these products at locations
  where people flock, such as check-out lines.
• Attractive product packaging can also draw the
  attention of customers who may not be planning
  to buy it.
• Freebies
• There is no doubt that everybody loves free
  stuff. You can donate branded goods such as T
  shirts, caps, pens, newspapers and Frisbees at
  common occasions like local festivals.
• LinkedIn Publishing
• LinkedIn enables users to publish posts using
  LinkedIn publishing tool. If your product draws
  enough attention, it may end up in the LinkedIn
  home stream for many users to view. You may also
  attach posts to your LinkedIn account or start
  your own company blog and post adverts on it.

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• Referral Programs
• You can also promote your product or service by
  offering gifts to users who refer other users.
  An example of how referral programs work is the
  Dropbox. Dropbox grants users with 500MB of
  additional storage space for each friend they
  refer. This program has helped Dropbox to save
  thousands of advertising dollars.
• Unique Personality
• Marketing a product or service begins with its
  naming. You should consider a unique and fun
  name to your product to make it notable and
  memorable to users. Names such as Old spice,
  Dolar Shave Club and Poopouri can excite emotions
  towards your brand thus making it outstanding in
  the market.
• Infographics
• Infographics are useful for displaying
  fascinating data and statistics. Infographics can
  be used alongside other marketing strategies
  such as Facebook and Twitter where they get
  shared far and widely. This technique can work as
  a powerful branding building tool.

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13. Influencer Marketing Influencer marketing
involves the use of influential individuals or
friends to boost brand awareness.
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o-increase-brand-awareness.html