Things to do Before Launching Your Startup

1
Things to Do Before Launching
Your Startup

• By
• www.edeskhub.com
• Created on 25th May 2017

2
 Introduction

• Creating a business is a huge undertaking. It's
  not a simple path, and often includes details you
  may never have considered.
• If you're busy jamming on your startup, then you
  know that even the thought of marketing
  beforehand is the most daunting thing
  you don't want to think about. But, it should be
  one of the most important items on your prelaunch
  to-do list.

3
Things to Do Before Launching Your Startup

• Gather all your peeps (contacts)
•  Get a webpage with a sign-up form.
• Content - Start a blog.
• Social Media - Get active on Facebook.
• Don't forget Twitter.
• Leverage LinkedIn
•  Email Marketing
• List your business
• Track everything. (It is critical)

4
Gather All Your Peeps

• The first thing to do is to gather all your
  contacts and collate them at one place.
• Working in an industry gives you the chance to
  meet several business colleagues and
  acquaintances in the past. Now is the time to
  cultivate your contacts and get a first-hand list
  ready.
• All this data can be put on a customer
  relationship management tool like Zoho or Salesfor
  ce and merged together to get a final list of
  people.
• Out of these, many could be business influencers
  and some could become your contact for the media
  industry.
• You will need the help of everyone as and when
  the launch happens. You can further think of
  putting in a LinkedIn profile too so that you get
  a quick look at their professional achievements.

5
 Get A Webpage With A Sign-Up Form

• Building a website is imperative in todays
  connected world. It is further important for
  generating and capturing visitor interest can
  become their first line of contact to connect
  with your company.
• Offering something of value to the visitors will
  enable them to sign up and register. You could
  plan some giveaways that make people watch you
  more closely and build interest in your business.
• Make it a point to monitor your sign ups on a
  daily basis to get to know how many visitors you
  are getting each day. Most of the CRM software
  offer free tools to make sign up forms, which you
  can put up on your website.

6
Content - Start a blog.

• At the pre-launch stage, content is your best
  friend. Reason being, you can start building
  momentum for your startup with the help of
  quality content and using trending keywords to
  build a great search engine presence.
• Key is to offer great content about topics
  pertaining to your industry on regular basis.
• If you are not yet sure about what to write, you
  can offer sneak peek to your business progress
  and your industry. For instance, you can write
  about industry trends, your business progress and
  even about industry leaders.
• All these different posts add color to your web
  presence as it inches closer to the final launch
  stage.
• Make a blog section that is search engine
  optimized and reach out to social media channels
  to share and distribute content from the blog.

7
Social Media - Get active on Facebook.

• Invite your friends to "like" your new startup
  page that you're posting all of your daily
  content to. Like your competitors, influencers,
  and any press outlets that you want to eventually
  cover your launch.
• Pin a post to the top of the page asking fans to
  add themselves to the early-access list. Launch a
  Facebook "like my page" campaign to boost likes
  so you'll get some engagement.
• Boost a few posts a week for as little as 5 to
  get the word out.

8
Don't forget Twitter.

• Follow the competition, any press related to your
  industry, influencers, and consultants. (Make a
  separate "press" and "influencer" Twitter list
  for later launch.)
• Retweet or favorite their tweets so they make
  note of your new startup. When you post the
  content from your daily blog, make sure you're
  including images.
• Tweet about your weekly progress, and tweet
  reminders about being added to the early-access
  list.

9
Leverage LinkedIn

• Send LinkedIn InMails to your connections and
  invite them to your early-access sign-up form.
• Tell your connections what's been going on with
  you and your new startup.
• Don't forget to post your blog content daily to
  your LinkedIn blog.
• Take that amazing content you're creating and
  post to appropriate LinkedIn Groups as well.

10
 Email Marketing

• Make use of your contact list and send them
  emails informing them about your startup and
  offering some incentive on becoming the early
  access holders.
• Make the emails personalized and offer value
  instead of coldly promoting your business
  venture.
• Send these emails on a weekly basis to all those
  who have signed up. Include links to your weekly
  blogs, industry news and make them a part of your
  startup.
• You can make use of professional email marketing
  software like VerticalResponse for this purpose.

11
List your business

• It's important to get backlinks to your site, and
  not just any backlinks--you need great ones.
• One way to do this is to get your business
  listed in directories. 
• If you've got a tech startup and you've got a
  "beta" product, get your site listed on Beta
  list. I've known sites that get hundreds of
  people signing up for beta, and it's not bogus!
• You can also list your site in eDesk HUB
  Research Review platform.

12
Track Everything.

• Make sure that you are capturing and tracking all
  data via Google Analytics.
• Track your web site clicks and blog visitors and
  analyze where the traffic is coming from and
  which are the most popular forms of content that
  are being visited and shared and work on similar
  ones.
• You can track user engagement on each of the
  posts that are being shared or liked on the
  social media. What drives more clicks and what
  drives user interest.

13
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For any question or help please contact us at

• Hamad Al Muraikhi Hamad_at_edeskhub.com
• Sweta Thakur Sweta_at_edeskhub.com
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