How Can Restaurants Benefit by Integrating Surveys to Their CRM Software?

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How Can Restaurants Benefit by Integrating
Surveys to Their CRM Software?
For any business to thrive amongst the
competitors, customer relationship has to be
maintained. When your business has expanded
across different domains, it becomes difficult
to keep in touch with all the customers and
know about their preferences. This is
when Customer Relationship Management (CRM)
software comes to your rescue.
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• Restaurant industry is an area where CRM stands
  of utmost importance. If a customer is
  dissatisfied with the services and he/she
  broadcasts it through Social Media, Yelp or
  Google reviews, it can spoil the impression
  of the restaurant. In order to provide
  better services and experiences to the
  customers, surveys should be conducted at
  regular intervals so that their experiences
  can be known and important changes can be
  implemented.
• The question that arises here is, How to
  conduct surveys through your CRM?. As an
  answer to this question, we created a survey
  product called Survey Rocket. It is a
  survey plugin that is developed
  exclusively for Sugar/Suite CRM and can be used
  to create, send and analyze surveys within your
  CRM without needing any third party integration
  solution.
• Mentioned below are the ways in which you
  can benefits from using Survey Rocket for your
  Sugar or Suite CRM.
• ? Gather Real Time Feedback
• Research shows that companies that perceive
  themselves to be successful conduct surveys in
  for measuring customer satisfaction. In
  order to know what aspects the customers love
  the most about your restaurant, make sure you
  send them a survey on time. By integrating Survey
  Rocket to your CRM database, you can get
  customer feedbacks fast and easy. The surveys
  can touch the following aspects
• Quality of food
• Service standards
• Ambience
• Hygiene
• Ratings in comparison with the competitors etc

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After analyzing the answers of above mentioned
points, you will be able to find out the strength
and weaknesses of your restaurant business. You
will also be able to set performance threshold
for customer satisfaction at your restaurant. ?
Easy Follow ups and Interaction Once you get the
answers to the survey, it becomes easy for you to
get back to your customers and resolve their
issues. If a customer provides a negative review
for your restaurant, you can get back to him/her
by sending a We are sorry message. It makes
the customer feel important and they might give
you a benefit of doubt. If a particular service
wasnt available and the customer provides a
feedback about it, you can get back to them
through email or messages. ? Increase Customer
Retention By conducting surveys through CRM,
restaurant owners can find out about the kind
of food their customers prefer, how
frequently they visit the restaurant and the
amount they spend on each order. After this
information is gathered, it can be used to
create personalized loyalty programs and
rewards. Remember, loyalty programs form the
basis of any CRM system. They make the customers
feel valued and it is likely for them to keep
coming back to your restaurant. Also make sure
you offer them with a free voucher on their
birthday or a reward when they recommend
your restaurant to their friends and family.
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Surveys are not just confined to connecting
with prospective customers. They also help
you to retain them. By integrating Survey
Rocket or any similar survey tool for
SugarCRM, you will be able to flourish
with your restaurant business. We understand
that the requirement for every business is
different. However at AppJetty, we will
help you to combine your CRM software with our
Survey plugin in the best way.

• Related Blog
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• https//www.appjetty.com/blog/why-integrate-crm-on
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• https//www.appjetty.com/blog/online-survey-best-p
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• https//www.appjetty.com/blog/dont-miss-ten-mobile
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