IMPORTANCE OF HAVING A SEO OPTIMIZED WEBSITE (1) - PowerPoint PPT Presentation

About This Presentation
Title:

IMPORTANCE OF HAVING A SEO OPTIMIZED WEBSITE (1)

Description:

Having a website is paramount for a company’s success and image today. A website is like a window through which the potential customers can view you and your products. In order to ensure that the website is ranked high on the search engines, it is crucial that you have a SEO Optimized Website. – PowerPoint PPT presentation

Number of Views:13

less

Transcript and Presenter's Notes

Title: IMPORTANCE OF HAVING A SEO OPTIMIZED WEBSITE (1)


1
IMPORTANCE OF HAVING A SEO OPTIMIZED WEBSITE
2
  • Having a website is paramount for a companys
    success and image today. A website is like a
    window through which the potential customers can
    view you and your products.  In order to ensure
    that the website is ranked high on the search
    engines, it is crucial that you have a SEO
    Optimized Website.

3
  • SEO (Search Engine Optimization)is nothing but
    communicating your intentions to the search
    engines so that they can recommend your website
    for relevant searches.  Let us learn in detail
    about different techniques of SEO and how having
    a SEO optimized Website will help you in
    maximizing revenue opportunities to the fullest

4
  • Know what the search engines are seeking The
    search engines are always on a lookout for
    relevant and useful information. They will
    recommend your website based on certain
    parameters such as Content, Performance, User
    Experience and Authority. So Content is judged by
    the theme, text on the page, titles, descriptions
    etc. Also how fast and smooth is your website is
    equally important.

5
  • The user experience can not ignore and so its
    crucial that you have a robust and well
    structured website.

6
  • Optimization for Multi channels We are a part of
    the era of Social media and digital technology.
    Each and every social media platform is
    indispensable in its own way and so its vital to
    have multi channel optimization. These include
    the very famous Facebook, Twitter, LinkedIn etc.
    and the offline ones such as the Radio and TV ads
    too.

7
  • Consistent Domains One of the good SEO practices
    is to use sub director root domains rather than
    sub domains. Also while you buy domain names, try
    buying an old domain. Of course you have to also
    ensure that the previous owner had a clean record
    so that the domain is not penalized.

8
  • Keywords in the URL If you include the keywords
    that you wish to be ranked for in the URL, it
    helps the overall all endeavours for an effective
    SEO practice.

9
  • Having optimization for different types of
    results Apart from the desktop, people today are
    indulging excessively in mobiles, tablets etc.
    Therefore focus on creating rich media content
    such as video and optimizing non text content so
    you can reap off the benefits of SEO.

10
  • Mega Tag Your Mega tags such as title tags and
    Meta descriptions should be unique and correctly
    formatted. It should talk specifically of that
    page and steer clear of duplicate tags from one
    page to another.

11
  • Things to avoid Over use of keywords in your
    pages will not get you effective results. You
    have to ensure that there is a balanced use and
    spread of the same.

12
  • Also from a SEO perspective, its best if you
    shun from buying links. Your site should not be
    too complicated. If there are too many ads or the
    content is not user friendly, the bounce off rate
    us bound to shoot up.

13
  • There are many benefits of SEO optimised
    websites. SoftTek Solutions uses different
    techniques of SEO and ensures that the clients
    can benefits immensely by indulging in good SEO
    practices.
Write a Comment
User Comments (0)
About PowerShow.com