Top 5 Ways To Optimize Your Ecommerce Campaigns

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Top 5 Ways to Optimize Your Ecommerce Campaigns
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Analyze Assisted Conversion
Analyze and focus on different keywords and ads
which are generating assisted conversion to
maximize the optimization level. A user may
click your ad, visit your website and leave
without taking any action. Later on, if the same
user comes back to that website and purchases
the product then it is counted as an assisted
conversion.
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Tag Everything You Can
Tagging is the best strategy to tap the assisted
conversions.You can perform a finer analysis by
tagging campaigns, sources, mediums, and terms
which lead to assisted conversion. Tags allow
you to check what exactly the user clicked on,
whether that be an ad that redirects to your
product page, contact or any other page. Google
allows auto- tagging.
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Return On Investment Is A Key Factor
We have divided the ROI into 2 parts. ROI 1
includes direct sales that mean user clicked on
the ad and takes immediate action. ROI 2
includes assisted conversion. Focus more on ROI
2 for better overall performance.
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Focus on return on ad spends
Everybody expects the best return on investment.
Keep track of what is being generated for each
dollar of ad spend. In order to get a good
result, you have to invest. Make sure your ROAS
has a good ratio to your ad spend. Evaluate how
much you spend on ads.
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Focus On API And Automation
Users rating and experience is very crucial to
know how it impacts on your business. API and
Automation allow you to check what's happening
in your campaign in real time. This allows you
to compare the overall results versus the last
week/month results.Additionally, it helps you to
check whether CPA have decreased or increased.
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Thank you.

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• 2410 W. Memorial Rd. C, 213, Oklahoma City, OK
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