What is PPC?

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What is PPC ?
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PPC Process
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PPC AD

• Pay-per-click marketing is a way of using search
  engine advertising to generate clicks to your
  website, rather than earning those clicks
  organically.

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How can create PPC campaign?
Determine your goal. Define a budget. Make a
list of keywords. Finalize keywords. Bid on the
right keywords. Use separate keywords for
different ads if there are multiple keywords
related to the PPC management project. Create an
attention-grabbing headline for your campaign.
Create attractive ad copies.
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What Is Quality Score How Does it Affect PPC?
Quality Score is Google's rating of
the quality and relevance of both your keywords
and PPC ads. It is used to determine your cost
per click (CPC) and multiplied by your maximum
bid to determine your ad rank in the ad auction
process.
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From an advertisers viewpoint, Quality Score is
extremely important for many reasons.  This
metric determines whether a keyword is even
eligible to enter an auction and, therefore,
whether your ad will show for a users query on
the Google Search Network.  Additionally,
Quality Score, along with CPC bid, determines ad
rank, and this is very important especially for
advertisers with a limited budget. The ad rank
formula for the Google Search Network is as
follows   Ad Rank CPC bid Quality Score
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