Top 3 SEO Factors - PowerPoint PPT Presentation

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Top 3 SEO Factors

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Several of the best SEO Analytics services spend a lot of time and money analyzing Google and what makes it tick.  Search Engine Land creates an in-depth report and so does  MOZ – PowerPoint PPT presentation

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Title: Top 3 SEO Factors


1
The 3 Top SEO Ranking Factors in 2017 
2
Top 3 SEO Rank Factors
  • Several of the best SEO Analytics services spend
    a lot of time and money analyzing Google and what
    makes it tick.  Search Engine Land creates an
    in-depth report and so does  MOZ.  Both agree on
    what the Top 3 SEO Rank Factors are.
  • Links
  • Content
  • RankBrain

3
Links?
  • The top ranking factor for 2017 is Links.  What a
    surprise right?  It feels like I have come full
    circle.  I spent years and years focusing on
    doing nothing but building backlinks.
  •  The social hit and I had to change my focus.
     Now links are back as number 1 again, but
    honestly, did they ever really stop being the top
    factor?

4
Content
  • Google has really focused its algorithm on
    providing relevant content in search.  They want
    to improve the user experience y providing the
    most relevant search results for the query or
    question being asked.
  •  This means that while you can have great
    backlinks, you still need to also have great
    content.
  • The flip side of this is if you do have great
    content?, you can also increase your rankings and
    not have the best backlinks.

5
RankBrain
  • RankBrain is Google's machine learning artificial
    intelligence system that's used to help provide
    the best search results for users.  It auto
    updates itself and "learn's" from people's
    searches.
  • For example When users search for a specific
    item and gravitate towards the 3 search result
    versus the 1 result, RankBrain then moves the
    more relevant content up from 3 to 1 and moves
    the other results down.

6
Conclusion
  • SEO is far from being dead.  You can use the Top
    3 SEO Ranking Factors to quickly rank in Google
    and stomp out the competition.
  •  In reality, most site owners don't do a fraction
    of what we just talked about above.  If you can
    do even a little bit of what I went over in this
    post, you will see a definite boost in your
    Google Rankings.
  • In addition to what we went over here, if you
    look at all the other ranking factors, you can
    see that being doing simple things like working
    on your On-Site and On-Page SEO, you can amplify
    your content's ability to rank.

7
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