Understand the concept of Landing Pages

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Understand the concept of Landing Pages
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What is Landing Page ?? For leading the users
with a particular action Landing pages are used
for helping a specific purpose and they are
developed and structured in a unique way. Users
will not see this page as a first page when they
a visit a website irrespective of the name
Landing page. When people visit organically they
land on a blog page or home page but when they
visit by choosing an ad they are redirected
towards specific landing page that matches the ad
copy.
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Dedicated Landing Pages If the main reason of
the blog is for registering people for your
newsletter then a sign up box or an exit popup
can do the job well and you don't require a
dedicated landing page. You need a dedicated
landing page when you want uses to carry out more
complex work like selling or buying service. For
convincing users and making them to convert you
have a final opportunity through landing page.
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landing page has the following characteristics 1.
Single Product or Service is promoted 2. Plenty
of information above the fold 3. Tough call to
action message 4. Clear call-to-action
buttons 5. Branding 6. Headlines and
sub-headings
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Features and benefits of Landing Page 1. Remove
the clutter 2. Minimize quit points 3.Use of
popups
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