Digital marketing course

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Digital Marketing Course

• Pay Per Click

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• Pay Per Click (PPC) is an effective internet
  advertising model used to direct traffic to
  websites. Advertisers pay the publisher or the
  website owner only when the advertisement is
  clicked.  

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• This course trains professionals in the fields of
  PPC and Paid Search. In the digital world, a
  PPC-certified professional is able to display
  compelling campaigns to target an audience based
  on expressed interests and demonstrated search
  history.

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• This Advanced Pay Per Click (PPC) course helps
  participants to gain expertise in Pay Per Click
  and Paid Search. After completing this course,
  participants will
• Have knowledge and expertise on various aspects
  of Pay Per Click advertising.
• Be familiar with the auction model, ranking
  algorithms, and post-click activity.

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• Understand the differences between various search
  engines and how each one can affect a campaign.
• Be able to assess the market shared by the search
  engines.
• Analyze past and future Pay Per Click trends.

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• Define, measure, and compare keywords and choose
  the best to fit the advertising model.
• Have strong awareness of campaign settings, how
  to structure a campaign, and pricing models.
• Be proficient in writing your own ads,
  developing landing pages, and using ad groups.

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• Review the market trends to decipher which PPC
  campaign works for other marketers.
• Track clicks and the Return on Investment to
  determine success for each campaign.

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• This course is best suited to professionals who
  want to learn and specialize in Pay Per Click to
  boost their digital marketing skills. The
  certification is most beneficial for
• Business Owners
• Entrepreneurs

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• Marketing Professionals
• Freelancers
• Graduates

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• There is no eligibility criteria for this course
  as such. You can take up this course if you are
• Sales and Marketing Professionals
• Digital Marketers

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• Working Executives who want to switch to a career
  in Digital
• Executives who want to enhance their marketing
  knowledge

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• Small Business Owners looking at adopting digital
  tools to enhance their businesses
• Flexible (read freelance) career seekers. Work
  from home professionals

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• Students passing onto their Final year of
  graduation
• Graduates from any discipline