digital marketing course in chandigarh

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Advanced

• Digital

Marketing
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-course-in-chandigarh/
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• What is Marketing?

• Marketing is the process of interesting
  potential customers and clients in your products
  and/or services.
• The key word in this marketing definition is
  "process" marketing involves researching,
  promoting, selling, and distributing your
  products or services.
• There are two ways of Marketing
• Traditional marketing.
• Digital marketing.

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-course-in-chandigarh/
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• Promote Product, Service or Business Online
  through Digital Channels Laptops, Mobiles, Tabs
  etc.
• Reach out to maximum people
• Targeted or client specific Marketing
• Versatile(can make changes in the advertisings)
• Immediate Communication
• Methods of Digital Marketing is Less expensive

• Promote Product, Service or Business offline
  through Banners, Newspapers, Advertisements on TV
  radios, Pamphlets, Hoardings etc.
• Limited Audience
• Global Marketing
• Non-versatile(cannot be altered after publishing)
• Delayed Communication
• Traditional Marketing methods are expensive.

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-course-in-chandigarh/
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• Intro to Digital Marketing

• Digital marketing is promoting products or
  brands via one or more forms of electronic
  media.
• Electronic Media like..
• Personal Computer
• Laptop
• Mobile
• Tabs etc.
• Digital Marketing also known as
• Internet marketing
• online marketing
• E-marketing.

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-course-in-chandigarh/
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• Process of Digital Marketing

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-course-in-chandigarh/
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Concepts of Digital Marketing
Getting found in a crowded market is a challenge
for many small businesses. By selecting and
implementing a few, focused online marketing
activities that deliver results, you can increase
online visibility and be found by your ideal
customers. Remember that marketing is an
investment, not an expense, therefore you must
invest wisely to achieve the greatest ROI (Return
on Investment).
Visibility

• Customer Engagement are diversified by different
  perspectives and contexts of the engagement proces
  s. These can be performed by
• Quality of Content
• Website Designs
• Visual Representation should be attractive

Customer Engagement

• Targeted traffic is qualified or quality
  traffic. What this means is that site visitors
  coming through to your website or landing pages
  from are most likely actively looking for the
  products, services and other information that you
  already have in your site. This should be the
  goal of your website and your overall digital
  marketing efforts. It could be from any type
• Inbound
• Outbound

Targeted Traffic
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Conversion Lead is the point at which a recipient
of a marketing message performs a desired action.
In other words, conversion is simply getting
someone to respond to your call-to-action. It can
be done through
Conversion Leads
Customer retention refers to the activities and
actions companies and organizations take to
reduce the number of customer defections. The
goal of customer retention programs is to help
companies retain as many customers as possible,
often through customer loyalty and brand loyalty
initiatives.
Customer Retention

• Google Analytics Tools
• Keywords
• Best Conversion Keywords
• Bounce rate

Performance Evaluation
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-course-in-chandigarh/
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• Why Choose
• Us?

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-course-in-chandigarh/
9
THANK YOU
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-course-in-chandigarh/