The Quick & Easy On Page Optimization Checklist

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The Quick Easy On Page Optimization Checklist
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Optimizing websites can be a difficult and
lengthy task. SEO Expert Paul Teitelman has
optimized thousands of websites for clients over
his 10 years in the SEO industry. He's created
'The Quick Easy On Page Optimization Checklist'
to help all SEO professionals and digital
marketing enthusiasts with optimizing websites.
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Use this handy checklist to review the 5 most
important elements of on page optimization and
make sure every page on your site is fully
optimized!
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1. URL Optimization
- Proper URL structure (URL strings) is a must -
Include target keywords into the URL - Separate
keywords with a dash - - Implement 301
redirections for all 404 error pages - Use
Canonical URLs to avoid duplicate content issues
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2. Title Tags
- Every page must have a unique title tag -
Include the top targeted keyword at the
beginning - Use Maximum of 70 Characters
including spaces - Make it highly relevant to
page content - Include Company Name at the end
for key pages - Make it read natural. Do not
stuff keywords
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3. Meta Descriptions
- Make it as attractive as possible for better
CTR - Keep the length in-between 140 to 160
Characters - Include keywords in the first half
of the description - Using Rich snippets is a
good practice - Do not duplicate descriptions
among pages - Use Call to action and descriptive
words
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4. Header Tags
- The focus keyword must be included in the H1
tag - H2 and H3 tags may also be used with
secondary keywords - Only One H1 tag per page,
multiple H2 and H3 tags can be used - Header
tags can be in-between 30 to 60 characters -
Make it highly relevant to the page content -
Place them in order H1, H2 and then H3
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5. Keyword Density
- Ideal range for top targeted keywords is 2-4
density - Hyperlink keywords to other relevant
pages - Keywords must be spread out throughout
the page - Use as may synonyms of the target
keywords possible - Consider Minimum of 400 words
of content to go on a page - Use long tail
keywords as well in the page content
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PaulTeitelman 801 King St. West, Unit 901
Toronto, ON Zip M5V 3C9 PH
647-448-4449 Emailcontact_at_paulteitelman.com