Five Emotions that Evoke Customer Action

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5 Emotions that Evoke Customer Action
Presented by Freddy
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Table of Content

• Introduction
• Five strong emotions that evoke action
• Belonging
• Fear
• Personal Value
• Gratification
• Trust
• Conclusion
• Contact us

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Introduction

• When you connect with consumers, youre able to
  tap into emotions.
• Emotions lead to action and action is what every
  business owner wants.
• Humans are irrational beings in the sense that
  sometimes logical reasons dont motivate us to
  act.
• Emotions are often the driving force in the
  actions we take.
• If your goal is to have your consumers take
  action, here are five strong emotions that evoke
  action.

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Five strong emotions that evoke action

• Belonging
• Fear
• Personal Value
• Gratification
• Trust

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Belonging

• Human nature is such that we have a strong desire
  to belong to a group, clan, gang, family, or
  social network.
• Just look at commercials if you drink this beer
  or drive this car you belong to a fun,
  attractive, social group.
• Companies that focus on the feeling of belonging
  find great ways to monetize customer communities.
• Examples American Express, Yankees or Red Sox,
  Mac or PC.

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Fear

• Fear is a powerful emotion, which is why we see
  it used often to create urgency.
• Companies play off the fear of missing out and
  fear of missing the amazing one-time offer.
• While this emotion is great for creating urgency,
  if used too often it may cause your customers to
  purchase from you only when there is an amazing
  one-time offer on the table.

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Personal Value

• Values are judgments about how important
  something is to us.
• Values are often subjective we make a judgment
  of how important something is relative to
  something else.
• Values may also be principles that help us make
  important personal decisions.
• These would be considered personal values.
• For example, if a person highly values
  creativity, she may strive to find a career that
  will allow her to be creative, with the value of
  monetary wealth further down the list of
  priorities.
• Companies that use personal value include Good
  Earth, GNC, Toms

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Gratification

• We live in a society of instant gratification.
• Injecting urgency into your marketing language
  such as now, today, instant access, within 24
  hours, etc. will appeal to the emotional trigger
  of instant gratification.
• It is often in the benefit of SaaS based
  companies to offer immediate free access to a
  product because of the sense of gratification.

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Trust

• If youre in it for the long game, trust is what
  youre aiming for.
• Once customers truly trust you, they will buy
  from you repeatedly, with minimal cognitive
  effort.
• Before getting to that point, you need to prove
  to them that you can be trusted.
• This isnt something you can fake. You must
  sincerely mean what you say and do.

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Trust

• These tips will help you gain trust from your
  customer base
• Be transparent
• Display testimonials prominently
• Reduce perceived risk
• Be human
• Display trusted and recognized brands
• Use the Blemishing Effect
• Use specifics in your copy
• Trust is the most powerful emotion a business can
  elicit in its customers and employees.

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Conclusion

• Skipio drives higher response rates, but also
  helps automate your follow up to keep it
  consistent.
• Skipio provides you with both the technology and
  the medium to connect with consumers.
• Imagine having the ability to build a personal
  relationship focused around trust with each of
  your customers on a mass level.

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Contact us

• Skipio
• Street No. 615 North 150 East
• American Fork, Utah
• Zip Code 8403-2902
• Phone No. 800-800-0134
• Website https//skipio.com/
• Email support_at_skipio.com

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