Title: MKT 435 MENTOR Teaching Resources /mkt435mentor.com
1MKT 435 MENTOR Teaching Resources /
mkt435mentor.com
2 MKT 435 MENTOR Teaching Resources
MKT 435 All Assignments FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 1
Consumer Behavior and Marketing Paper MKT 435
Week 2 Porsche Case Study MKT 435 Week 3 Part I
Consumer Behavior and Marketing Strategy
3 MKT 435 MENTOR Teaching Resources
MKT 435 All New Assignments FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 1 Impact
of Consumer Behavior on Marketing Strategy
Paper MKT 435 Week 2 Brand Personality
Presentation (2 PPT) MKT 435 Week 3 Internal and
External Influences Marketing Paper
4 MKT 435 MENTOR Teaching Resources
MKT 435 Week 1 Consumer Behavior and Marketing
Paper FOR MORE CLASSES VISIT www.mkt435mentor.com
Choose a company with which you are
familiar. Prepare a 1,050- to 1,400-word paper in
which the interrelationship between consumer
behavior and marketing is discussed. Find three
specific examples of the companys
5 MKT 435 MENTOR Teaching Resources
MKT 435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 1 Impact
of Consumer Behavior on Marketing Strategy
Paper Choose an organization with which you are
familiar. Write a 700- to 1,050-word paper in
which
6 MKT 435 MENTOR Teaching Resources
MKT 435 Week 2 Brand Personality Presentation
(2 PPT) FOR MORE CLASSES VISIT www.mkt435mentor.c
om This Tutorial contains 2 Presentation MKT
435 Week 2 Brand Personality Presentation Resource
Consumer Behavior Building Marketing Strategy,
Ch. 10 Choose an organization with which you
7 MKT 435 MENTOR Teaching Resources
MKT 435 Week 2 Porsche Case Study FOR MORE
CLASSES VISIT www.mkt435mentor.com Read the
Porsche case study found in Consumer Behavior on
pages 52-53. Write the answers to the following
questions 1, 2, 3, 4 and 6 at the end of the
case. Use the worksheet to answer the questions.
The paper will need to be
8 MKT 435 MENTOR Teaching Resources
MKT 435 Week 3 How Attitudes are Influenced FOR
MORE CLASSES VISIT www.mkt435mentor.com Write a
1,050- to 1,400-word paper in which you write
about the following scenario What was
your attitude about this course before it
started? What factors influenced that
attitude?
9 MKT 435 MENTOR Teaching Resources
MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 3 Impact
of Cultural Values on Consumer Behavior
Paper Choose one of the following changes in
Cultural Values to review and discuss (1) green
marketing, (2) cause-related marketing, (3)
gender-based
10 MKT 435 MENTOR Teaching Resources
MKT 435 Week 3 Internal and External Influences
Marketing Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 3
Internal and External Influences Marketing
Paper Resource Consumer Behavior Building
Marketing Strategy, Ch. 3 Select a new product or
service that will be launched
11 MKT 435 MENTOR Teaching Resources
MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Write a 700- to
1,050-word paper in which the team discusses the
following A brief overview of the
company and the product and its marketing
strategy. An examination and discussion
12 MKT 435 MENTOR Teaching Resources
MKT 435 Week 4 Consumer Decision Making
Presentation FOR MORE CLASSES VISIT www.mkt435men
tor.com MKT 435 Week 4 Consumer Decision Making
Process Analyze a recent purchase you made of a
durable good (durable goods are goods that dont
wear out quickly or those that have a lifespan of
more than three years computers, cars, mobile
phones, kitchen appliances, etc.)
13 MKT 435 MENTOR Teaching Resources
MKT 435 Week 4 Examine a Communication Tool
FOR MORE CLASSES VISIT www.mkt435mentor.com Choose
a marketing communication tool used by a brand
about which you are passionate. Examples of
Marketing Communications types are print
14 MKT 435 MENTOR Teaching Resources
MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Write a 525- to
700-word paper in which the team explains the
roles of family, culture, and subculture
influences on the companys target market
purchasing behavior. Discuss how the company can
use
15 MKT 435 MENTOR Teaching Resources
MKT 435 Week 4 Team Consumer Decision Making
Paper FOR MORE CLASSES VISIT www.mkt435mentor.com
MKT 435 Week 4 Consumer Decision Making
Paper Utilize the same product/service your team
chose for Week 3. Developa 700- to 1,050-word
response that analyzes the following Discuss
the potential importance of each type of
situational
16 MKT 435 MENTOR Teaching Resources
MKT 435 Week 5 Consumer Decision Making Process
Analysis FOR MORE CLASSES VISIT www.mkt435mentor.
com Analyze a recent purchase decision you made
using the steps in the consumer decision making
process. The consumer decision making process is
discussed
17 MKT 435 MENTOR Teaching Resources
MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Create and present a
10- to 12-slide PowerPoint presentation of Part
III. Develop a segmentation analysis of the
18 MKT 435 MENTOR Teaching Resources
MKT 435 Week 5 Impact of Online Crowdsourcing
on Marketing Strategy Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 5 Impact
of Online Crowdsourcing on Marketing Strategy
Paper Evaluate an online crowdsourcing site.
19 MKT 435 MENTOR Teaching Resources
MKT 435 Week 5 Team Global and Online Marketing
Strategy Presentation FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 5 Global
and Online Marketing Strategy Presentation Resourc
e Consumer Behavior Building Marketing
Strategy, Ch. 15 Utilize the same product/service
that your team chose for Week 3.
20MKT 435 MENTOR Teaching Resources /
mkt435mentor.com