Ameliorated Products to Boost the US Fragrances Market: Ken Research

1
Ameliorated Products to Boost the US Fragrances
Market Ken Research
2

• Fragrances or perfumes are a mixture of essential
  oils, aroma compounds, water and/or alcohol that
  are used to enhance human body odour. A
  significant innovation has been experienced in
  the perfumes industry over the past few years.
  The perfumes with natural and renewable
  ingredients are of great demand and are getting a
  good traction with traditional perfume packaging
  methods.
• Perfumes are available in the form of travel
  sprays and roller balls, which boost the perfumes
  market growth over the coming years.

3
Perfumes with natural ingredients project a
higher growth rate compared to perfumes with
synthetic ingredients. Consumers are concerned
about the synthetic chemicals in perfumes and are
demanding for perfumes with natural
ingredients. According to the report,
Fragrances in the US, it has been observed that
the younger population is more familiarized to
perfumes. Major factors affecting the usage of
perfumes are increasing online retailing,
innovative products by leading competitors,
affordable perfume price and increasing consumer
spending is driving the growth in the perfume
market in the USA. The huge availability of fake
perfumes with harmful chemical ingredients is a
major factor hampering the growth of the perfumes
market. A positive growth has been observed in
the USA perfumes market in the recent years with
the use of renewable ingredients such as
microbial based natural perfumes to satisfy the
increasing health awareness among consumers.
4

• Few alcohol free perfume products and Unisex
  Perfumes are expected to witness a higher growth
  rate with the rise in the number of perfume
  products. Online Retailing has registered a
  significant growth with attractive offers.
  Majority of the leading players are entering into
  partnerships with e-commerce players to boost
  their sales through internet retailing.
• The perfume market is classified into premium and
  mass products. Premium perfume products dominate
  the perfume market and account for the majority
  of the total sales. The global competitors in the
  perfume market are Avon Products Inc., Natura
  Cosméticos SA, Chanel SA, Coty Inc., LVMH and
  L'Oréal Groupe.
• Prestigious products are thriving in the US
  perfume market but consumers are moving away from
  gender-based scents and are attracted towards
  unique personal appeal perfumes. The ongoing

5

• economic recovery in the USA and dropping fuel
  prices has enabled the consumers to increase
  their spending on perfumes. The perfumes in the
  USA are sold primarily in departmental stores.
  The perfume sales in the departmental store
  include fragrances such as Demeter Fragrance
  Librarys Oud, Jo Malone, Tom Ford, Bond No. 9,
  Estée Lauders Modern Muse, Cotys Marc Jacobs
  Honey. Celebrity perfumes such as scents from
  Rihanna, One Direction and Taylor Swift exhibit
  tremendous growth in the perfume market that is
  driven by an older, more sophisticated consumers.
  Therefore, it is predicted that premium perfume
  brands will continue to outperform mass perfume
  brands.
• Bloomingdale has launched the perfume brand Tory
  Burch exclusively, Sephora that has launched its
  multi-branded fragrance samplers, and Saks
  launched its mini-fragrance collections and
  fragrance sets such as Carven and Viktor Rolfs
  Flowerbomb. Coty

6

• is another leading perfume competitor in USA with
  a wide variety of brands such as Bottega Veneta,
  Calvin Klein, Chopard, Cerrutti, Marc Jacobs,
  Chloé, Roberto Cavalli, Sarah Jessica Parker,
  Beyoncé, Lady Gaga, Madonna, Vivienne Westwood,
  Vera Wang, and Davidoff. Inter Parfums is another
  leading successful competitor with slightly more
  prestige perfumes such as Lanvin, Van Cleef
  Arpels, Balmain, Agent Provocateur, Boucheron,
  Jimmy Choo, Karl Lagerfeld, Montblanc, Paul
  Smith, S.T. Dupont, Repetto, Alfred Dunhill, Anna
  Sui, Shanghai Tang, Oscar de la Renta, Gap,
  Brooks Brothers, Bebe, and Betsey Johnson.
• Premium fragrance brands such as Jo Malone,
  Modern Muse and Tom Ford are historically
  witnessing a continuing growth with a limited
  edition of fragrance products exclusively for the
  holiday seasons. Elizabeth Arden is a leading
  distributor of perfumes that controls the largest
  share of the perfume market in the USA.

7

• Elizabeth Arden supplies to the premium consumers
  and has witnessed a downfall due to decrease in
  the USA perfume sales.
• Floral fragrances along with less traditional
  perfumes are gaining more attention from female
  consumers in USA. The innovation of more
  artisanal scents in the USA market women are
  experimenting and exploring various options.
  Woody oriental fragrance and soft floral are the
  leading womens prestige fragrances sold in the
  US. American gentlemen really love their perfumes
  or fragrances and are spending a fortune on them.
• The rising population in the USA, growing
  urbanization, higher consumer spending capacity
  and variety of perfume products are some of the
  other major factors affecting the perfumes market
  worldwide. With the increasing population there
  is increasing demand for premium and mass
  perfumes products among the consumers.

8
Improved consumer confidence, increased perfume
products is driving growth of both women and men
perfume market. Consumers are demanding for added
product benefits such as mood boosting,
anti-aging, innovative forms and extending
perfumes in the additional product categories.
Healthy category growth is combined with
innovative products making it an exciting time
for the perfume market in the USA. The perfume
industry is slowly and steadily growing with the
passing years. The country is continuing to
emerge from its economic recession and return to
a normal level and growth in the perfume industry
will witness a healthy growth in the coming
years. Key Topics Covered in the Report US
Fragrances Market Research Report US Fragrances
and Perfumes Market Demand
9
US Perfumes Industry Future Outlook US Fragrances
Market Segmentation US Fragrant Sprays Market
Revenue US Perfumes Industry Leading Brands US
Synthetic Fragrances Market Growth
Opportunities US Perfumes Import Value US
Perfumes Export Value US Cosmetics and Personal
Care Industry Trends US Natural Personal
Fragrances Industry Outlook Global Fragrances
Industry Trend Analysis To know more about the
research report https//www.kenresearch.com/consu
mer-products-and-retail/cosmetics-and-personal-car
e/fragrances-us/127170-95.html
10
Related reports https//www.kenresearch.com/consu
mer-products-and-retail/cosmetics-and-personal-car
e/foresights-athleisure-personal-care/127080-95.ht
ml https//www.kenresearch.com/consumer-products-
and-retail/cosmetics-and-personal-care/asia-pacifi
c-adult-toys-market/122891-95.html Contact Ken
Research Ankur Gupta, Head Marketing
Communications query_at_kenresearch.com 91-124-42302
04
11
(No Transcript)