7 secrets to a great promo video

1
7 secrets to a great promo video
2
HELLO!

• Have you ever thought of creating a promo video
  for your app? If yes, then this article is for
  you!

3
A promo video is one of the most engaging forms
of informing potential users that can eventually
turn your viewers into fans and user.

But to reap the true rewards of a promo video,
you should know how to combine several elements
to tell a compelling story.

But how do you go from thinking to create a
promo video to creating something great that can
go viral?
4

• Business decision makers LOVE online video
  because it gives them the most amount of
  information in the shortest amount of time.
  Robert Weiss,

5
Script it right

• Planning how your promo video will pull off its
  magic is the very first step in a successful
  video creation.
• To do so, first, you should decide which features
  of the app you need to talk about.
• A creative and friendly tone can help you make
  the connect with your audience.

6
Short simple is the trick
7
Short simple is the trick

• So, what about the video length? While video
  duration and engagement rate are inversely
  proportional to each other, we highly recommend
  telling a good story within 30 to 60 seconds.

8
Make it visually appealing

• Nobody wants to watch a talking head or static
  images unless reported as breaking on a news
  channel.

• Be creative and make your video appealing and
  entertaining with animation and VFX.

• At the same time, know that form cannot sell
  poor content. Striking the right balance between
  creativity, message and simplicity is the key.

9

Tell a story!

• Video storytelling has become a popular trend for
  one reason It works.
• Videos with engaging stories are more likely to
  be shared and go viral.

10
If you can communicate how your app solves the
users problem and how difficult is to do the
same without your app, your video can create a
sense of the expected user experience for the
viewers.
11

Never miss the call to action
Whether you are asking the viewers to download
your app, view your website, subscribe to
newsletters or purchase a product, you need to
clearly define what you expect the viewer to do
after watching the video.
Why invest in promo videos if not to drive
actions?
And keep the actions simple and minimal.
Importantly, identify the right time to request
the user to respond.
12

Take a test drive

• Before you put it out to the world, take your
  promo video on a test drive. Show your video and
  receive feedback from friends, family and even
  from strangers (outsiders who know nothing about
  your app or brand).
• Do they like your video? Did they get the point
  you communicated? Are they influenced by your
  call to action?
• The outsider perspective will help eliminate the
  chance of boring your viewers.

13
Promote!
social networks to promote the video
Embed it on your companys website and blogs.
Dont forget to get your video listed on the
popular search engines.
14
THANKS!

• Take these steps in creating your promo video and
  you are good to go. Good luck!

15

• Hakuna Matata Solutions Pvt Ltd,
• 91 90251 36622 (EXT.2)
• Email hello_at_hakunamatata.in
• Web www.hakunamatata.in

Place your screenshot here