Why Call Tracking is Essential for Small Businesses

1
Why Call Tracking is Essential for Small
Businesses
2
(No Transcript)
3

• Investing in marketing can seem like a luxury
  when youre operating a small or start-up
  business. At the same time, you know you need to
  advertise to find and expand your customer base.
  You have little money to risk and need to know
  that what you do spend will produce results. Call
  tracking is the ideal solution to this dilemma.
  It allows you to track the success of your
  advertising campaigns and to re-direct funds in
  response.

4
Measuring the Impact of Your Marketing Campaigns

• Call Sumo provides you with real-time call
  analytics that enable you to see which marketing
  strategies are most effective in bringing you new
  business and which are not. For example, imagine
  that your company invests in a billboard close to
  its location.

5

• Including a phone number specific to the
  billboard lets you see if its making the
  impression that you had hoped. If so, you can
  invest in more billboards. If not, its time to
  try a different advertising technique. However,
  keep in mind that you can use call tracking with
  any type of advertising.

6
Understanding the Benefits of Small Business Call
Tracking

• Our program offers you several benefits you might
  not have considered. These include

7

• Determining the effectiveness of every lead
  source
• Call Sumos recording feature allows you to
  listen to calls so you can uncover any issues
  with your customer service staff
• Allows you to plan future sales training, such as
  a proper greeting and call closing
• Helps you identify trends, product demand,
  product issues, and common feedback from
  customers

8
Make Quick Decisions for Your Small Business with
Help of Our Customized Reports

• As a Call Sumo customer, you receive immediate
  access to customized reports that provide you
  with call data most relevant to your business.

9

• You can even download your company reports to
  access in one-on-one sessions with sales
  representatives, in business meetings, or any
  other purpose. We encourage you to contact Call
  Sumo today to request a demo. It wont take long
  for you to see the missing piece of your
  marketing puzzle.